Food Experiences

Today, more than ever before, people are seeking holistic food experiences. 

This is signalling a transformation away from a traditional product economy towards experiences. The role of food is no longer simply functional – and the food industry needs to adapt.

By going beyond great taste to create food experiences that do good and feel good, for body, mind and planet, Givaudan Taste & Wellbeing aims to be at the leading edge of this movement. By keeping our finger on the pulse of the latest developments and delivering a complete range of solutions, we can help solve more of our customers’ holistic challenges.

Defining food experiences

Our food experience definition is unique: we see it as a number of multi-sensorial events that occur along the full length of the consumer journey with a product. From interacting with the packaging on a supermarket shelf, to preparing and consuming the food or the beverage at home, food experiences provide both immediate and long-lasting physical and emotional benefits throughout the consumer journey. Together, we co-create the food experiences consumers are looking for.

Our Food Experience spaces

‘Feel Good’ Food Experiences

‘Feel Good’ Food Experiences

Through our extensive portfolio of advanced taste and sense solutions,
we create ‘Feel Good’ Food Experiences that consumers love. 

From great taste to visual appeal, shelf life management and texture,
we create sensory experiences that surprise and delight.

Our solutions

Superior flavour and taste solutions to create food experiences that consumers love.
Complete natural colour, preservation and texture solutions for multi-sensory food experiences.
‘Does Good’ Food Experiences

‘Does Good’ Food Experiences

With our industry-leading portfolio of natural solutions,
we deliver great tasting food experiences that ‘do good’ for body and mind. 

We provide solutions that enhance the nutritional value of food and support healthy living,
bringing more of the natural wellbeing benefits that consumers want.

Our solutions

Solutions for reducing undesirable ingredients and adding health supporting nutrients to create products that drive consumer preference.
Innovative bioactive ingredients that deliver the intuitive and clinically proven health benefits consumers want.
‘Feel Good’ Food Experiences

‘Imagine’ Food Experiences

Through our integrated solutions and innovative programmes,
we go beyond to imagine new food experiences. 

We leverage our insight and foresight, as we collaborate and co-create
with our customers to discover new opportunities for high-value benefits.

Our solutions

Integrated Solutions
High-speciality solutions and technologies to optimise recipe performance and maximise consumer attractiveness.
Tools, programmes and enablers to help you go beyond consumer expectations, from insight to innovation.