Today, more than ever before, people are seeking holistic food experiences.
This is signalling a transformation away from a traditional product economy towards experiences. The role of food is no longer simply functional – and the food industry needs to adapt.
By going beyond great taste to create food experiences that do good and feel good, for body, mind and planet, Givaudan Taste & Wellbeing aims to be at the leading edge of this movement. By keeping our finger on the pulse of the latest developments and delivering a complete range of solutions, we can help solve more of our customers’ holistic challenges.
Defining food experiences
Our food experience definition is unique: we see it as a number of multi-sensorial events that occur along the full length of the consumer journey with a product. From interacting with the packaging on a supermarket shelf, to preparing and consuming the food or the beverage at home, food experiences provide both immediate and long-lasting physical and emotional benefits throughout the consumer journey. Together, we co-create the food experiences consumers are looking for.
‘Feel Good’ Food Experiences
Through our extensive portfolio of advanced taste and sense solutions,
we create ‘Feel Good’ Food Experiences that consumers love.
From great taste to visual appeal, shelf life management and texture,
we create sensory experiences that surprise and delight.
‘Does Good’ Food Experiences
With our industry-leading portfolio of natural solutions,
we deliver great tasting food experiences that ‘do good’ for body and mind.
We provide solutions that enhance the nutritional value of food and support healthy living,
bringing more of the natural wellbeing benefits that consumers want.
‘Imagine’ Food Experiences
Through our integrated solutions and innovative programmes,
we go beyond to imagine new food experiences.
We leverage our insight and foresight, as we collaborate and co-create
with our customers to discover new opportunities for high-value benefits.