Experts in fabric care
From laundry liquids to fabric softeners, our fabric care experts help our customers to create high-performing scented products that survive the wash-cycle, retain their aroma for longer and cause minimal environmental impact.
Fresh-smelling fabric care that lasts
What does effective fabric care mean? For us, it’s about freshly laundered bed linen and soft, clean towels that turn everyday moments into treats for the senses. It’s about flawless furnishings, spotless sportswear and crisp white shirts that smell as clean as they look. And most of all, it’s about creating scented products that perform better and protect fabric for longer, helping us all to reduce our impact on the environment.
A synergy of art and science
From cardigans to carpets, fragrances for fabric care products have a tough job to do. They need to survive wash cycles, stay on clothing or soft furnishings without affecting the texture, and retain an aura of freshness all day long. On a deeper level, they need to convey a sense of comfort and reassurance: fresh-smelling clothing can help to boost the wearer’s confidence, while the right scents create an inviting ambiance in the home.
Our perfumers rise to this challenge by combining technology with consumer insights to design long-lasting, high-performing solutions that create an instant bond with consumers. We ask people in different regions which fragrances speak their language – from sunshine freshness in China, to fruity fragrances in Brazil. Many of our solutions use fragrance encapsulation technology.
What is fragrance encapsulation?
This exciting new technique involves tiny ‘capsules’ of delicate fragrance oils, which gradually release scent over time, sometimes triggered by friction. As a result, the fabric stays fresh for longer, and perfumers are able to work with more delicate aromas. Fragrance encapsulation also supports our sustainability goals, as it means that consumers can use less product, more powerfully.