From toothpaste to dental floss, research shows that taste is one of the most important factors for consumers when choosing oral care products. We speak to people around the world to pinpoint their favourite flavours, then develop great-tasting solutions that deliver day after day.
A fresh approach to oral care
When it comes to oral care products, flavour matters. Research shows that taste is a key consideration for consumers when shopping for toothpaste, mouthwash or dental floss. So, from icy-fresh peppermint to subtle strawberry, matching the right flavour with the right product is essential. That’s where our experts can help.
The bigger picture
Our journey towards the perfect solution starts with the consumer. We carry out extensive research to understand what people of different ages and in different locations expect from oral care products, which play a vital role in overall health and well-being.
Trends are an important factor to consider, and we specialise in capturing these in a creative way. One new area, for instance, is mood-related product themes such as ‘invigorating’ and ‘relaxing’. People are also becoming more adventurous, moving away from classic mint and towards new flavours such as lime or green tea.
Responding to local needs
Our team of 40 experts tracks emerging trends and carries out research into local and regional taste differences, working closely with our science and technology experts. In total, 10% of our science and technology investment is focused on oral care, and five of our locations around the world specialise in this unique field.
Our expertise in the oral care category enables us to provide in-depth advice and guidance to our customers on defining new flavours. From breath spray to dental floss, we can help you to create instantly recognisable products that encapsulate the taste of fresh and clean.