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Co-creation and innovation

Go beyond consumer expectations with our advanced tools and innovative programmes

Innovation is a key to unlocking the food experiences of the future.

Relying on strong internal market knowledge and a vast network of partners, at Givaudan, we leverage data and artificial intelligence to inspire customers’ imagination and empower you to find new ways to address consumer desires.

Front and centre is development through co-creation, achieved through close partnerships and trust. Thousands of experts work closely together, investigating market shifts, cross-fertilising ideas and nourishing concepts to find the best solution. 


Trends come and go in the blink of an eye, and deciphering what will capture the hearts and minds of consumers is a complex puzzle. Our co-creation approach is holistic in nature and relies upon advanced co-creation and interactive tools that empower our customers to develop and realise unique food experiences.

Fostering innovation from the inside out

Our robust portfolio of innovative tools and programmes is inspired is inspired by technology, haute cuisine, consumer understanding and, of course, nature itself. Unlock the imagination of what “could be”, through a deeper understanding of the consumer and the world of food with initiatives such as Givaudan’s Chef’s Council, FlavourVision®, TasteTrek® and other creation tools. Over time, we’ve also learned the immense value and mutual benefit of nurturing collaborations with customers and external partners, and we place a special emphasis on front-end innovation. From leading entrepreneurial start-ups to suppliers in adjacent fields, and from academia to consortiums, our relationship-based approach of co-creation and our spirit of innovation are thriving.

Powered by this intrapreneurial mindset and culinary creativity, Givaudan Taste & Wellbeing aims to shape the future of food. 

Our capabilities