Our all-natural red colour range is a feast for the senses.
Red is a stimulating colour. It stands out from the crowd and is commonly associated with energy-boosting properties, which are in high demand among consumers in Asia.
For food manufacturers looking to leverage this opportunity in Asia, the key is the use of colour to enhance the multisensory way food is experienced today. Givaudan’s Sense Colour Red offers a wide selection of natural, concentrated red hues for a variety of applications with enhanced stability, allowing a smooth transition from artificial to natural colours.
Discover a broad and natural colour range tailored to satisfy consumer needs.
Get a feel of Givaudan’s high-performance Sense Colour Red
Making sense of APAC consumers: 63% of consumers are interested in food and drinks that promote vitality
Givaudan combines holistic food colouring expertise with deep consumer insights. With the simultaneous rise in demand for energy-boosting products and naturally derived colours, Sense Colour Red is positioned to help you develop visually appealing clean-label food experiences that will drive business growth in the region.
Design new multi-sensory food experiences
Overcome the common challenges of using natural red colours. Sense Colour Red has been tested in must-have applications such as:
- Fruit preparation and dairy
- Meat alternatives
Learn more about the application stability of our natural colour range.