Ten new fine fragrances crafted with the award-winning microbiome protecting ingredient, Revivyl™, allow customers to express and protect their uniqueness.
We are all unique. Unique by our smile, how we express ourselves and how we interact with others. As our uniqueness is in our DNA, it’s the same for our skin microbiome. This is the inspiration behind our fine fragrance concept called [Yu], for ‘Your Uniqueness’. Ten customers were randomly selected during the Givaudan Active Beauty 2017 VIP Party to receive a unique gift: a customised fine fragrance that also protects their skin uniqueness.
Givaudan Fine Fragrance perfumers crafted fragrances based on the olfactive preferences of each winner which was then expertly combined with the latest skin microbiome protecting ingredient, Revivyl™, to protect what makes us unique.
Each winner has received their ‘active perfume’ in personalised packaging along with their unique skin microbiome map, representing billions of DNA information analysis unique to each person.
Fabrice Lefèvre, Marketing and Innovation Director, said: “Givaudan Active Beauty is constantly striving to combine active ingredients in revolutionary concepts. Beyond the concept of ‘exclusive skin microbiome protecting fragrances’, we are creating new sources of inspiration for our industry. What if you could express how special you are by your fragrance and protect your intrinsic uniqueness? These ten perfumes are a perfect example of how we create using the synergies between Fragrances and Active Beauty.”
Givaudan is the first fragrance house to create a personalised perfume which protects the skin microbiota. In line with our aim to delight customers and consumers with an ever-evolving product offering, we continue to lead the way in skin microbiome research in our Applied Microbiomics Centre of Excellence in Toulouse, France.
Givaudan is the global leader in the creation of flavours and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. With a passion to understand consumers’ preferences and a relentless drive to innovate, Givaudan is at the forefront of creating flavours and fragrances that ‘engage your senses’. The Company achieved sales of CHF 5.1 billion in 2017. Headquartered in Switzerland with local presence in over 100 locations, the Company has more than 11,100 employees worldwide. Givaudan invites you to discover more at www.givaudan.com.
About Givaudan Active Beauty
Givaudan Active Beauty offers an extensive portfolio of innovative active cosmetic ingredients designed to bring beauty to the world. Inspired by the beauty needs of consumers worldwide, Active Beauty offers award-winning products for an expanded range of benefits including anti-ageing, self-tanning, soothing, hydrating, cooling, and more. Our cutting-edge technologies draw on science and nature to create high-performing molecules and functional agents, including customised carrier systems. Part of the Fragrance Division, Active Beauty leads the market in crafting innovative products supported by our strong expertise in advanced and applied sciences. We invite you to ‘engage your senses’ and learn more about Active Beauty at www.givaudan.com/activebeauty.
For further information please contact
Pauline Martin, Global Communications & Events Manager
T +33 3 2688 8417