Givaudan Active Beauty to launch a new ‘explosive’ colour collection of Unispheres®
Since 25 years, Givaudan Active Beauty’s experts have been improving their unique visual cues Unispheres® and Unishapes technologies, always offering new application possibilities. These 3D shapes and beads, specifically made for the personal care industry, are optimised to entrap active ingredients or oils, while enhancing the visual appeal of cosmetic products on the shelves.
Our visual cues experts have developed a new range of 3D Unispheres® beads with an irresistible effect to catch consumers’ attention. These ‘colour explosion’ beads contain high contrasted visual pigments to light up any bath and shower ritual by instantly colouring the foam. They have been designed in three colours:
Blue Explosion (Unispheres UF0M-774S)
Green Explosion (Unispheres GF0M-776S)
Red Explosion (Unispheres RF0M-777S)
Be captivated by their magic ‘WOW effect’ stimulating positive moods and emotions. These fascinated colored spheres can also be used to make kids spend sufficient time for washing their hands, as well as making the bath and shower rituals became an unforgettable fun and visual experience. Let your imagination run wild and combine them to create different colours of foams!
Marina Egorova, Visualisation and Vectorisation Technologies Manager, says: “It is well known that people who have plenty of positive emotions in their everyday lives tend to be happier, healthier, learn better, and get along well with others. By using Colour Explosion Unispheres® in daily used products, you will assure a little contribution to the social well-being and human flourishing!”
Givaudan is the global leader in the creation of flavours and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. With a passion to understand consumers’ preferences and a relentless drive to innovate, Givaudan is at the forefront of creating flavours and fragrances that ‘engage your senses’. The Company achieved sales of CHF 4.7 billion in 2016. Headquartered in Switzerland with local presence in over 95 locations, the Company has more than 10,000 employees worldwide. Givaudan invites you to discover more at www.givaudan.com.
About Givaudan Active Beauty
Givaudan Active Beauty offers an extensive portfolio of innovative active cosmetic ingredients designed to bring beauty to the world. Inspired by the beauty needs of consumers worldwide, Active Beauty offers award-winning products for an expanded range of benefits including anti-ageing, self-tanning, soothing, hydrating, cooling, and more. Our cutting-edge technologies draw on science and nature to create high- performing molecules and functional agents, including customised carrier systems. Part of the Fragrance Division, Active Beauty leads the market in crafting innovative products supported by our strong expertise in advanced and applied sciences. We invite you to ‘engage your senses’ and learn more about Active Beauty at www.givaudan.com/activebeauty.
For further information please contact
Pauline Martin, Global Communications & Events Manager
T +33 3 2688 8417