Givaudan Fragrances launches its FiveCarbon Path™
A new sustainability vision that will drive all new molecule developments in perfumery
As part of our Sustainability approach ‘A Sense of Tomorrow’, Givaudan Fragrances is proud to launch FiveCarbon Path™, a new vision that will drive Givaudan’s fragrance molecule developments while delivering on our environmental commitments. The vision formalises the use of the latest and emerging scientific disciplines to meet the future demands of our industry and consumers’ expectations around the world.
The vital role that carbon atoms play in our industry is at the centre of our FiveCarbon Path™ vision. Every perfume we create is a complex mixture of ingredients, including naturals, which are all based on carbon elements, often as the core backbone. We are in particular recognising our responsibility to ensure the sustainability of synthesised ingredients and the wider environment.
Our new vision concretely implements our approach to innovating responsibly, which considers the potential impact of our processes and products on the environment, by designing ingredients following our unique FiveCarbon Path™. It focuses on:
- increasing the use of renewable Carbon
- increasing Carbon efficiency in synthesis
- maximising biodegradable Carbon
- increasing the ‘odour per Carbon ratio’ with high impact material
- using upcycled Carbon from side streams
Jeremy Compton, Head of Fragrance Science and Technology, said: “Our FiveCarbon Path™ vision is another step in demonstrating our commitment to finding new pathways for the production of existing molecules and the delivery of novel ones. Being eco-minded, this is a vision to define what we do in the future and how we measure our output against specific, clear sustainability criteria for each of the five goals. It will be ultimately reflected in increased sustainability of our fragrance creations.”
Givaudan is the global leader in the creation of flavours and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. With a passion to understand consumers’ preferences and a relentless drive to innovate, Givaudan is at the forefront of creating flavours and fragrances that ‘engage your senses’. The Company reported sales of CHF 5.1 billion in 2017. Headquartered in Switzerland with local presence in over 100 locations, the Company has more than 11,100 employees worldwide. Givaudan invites you to discover more at www.givaudan.com.
About Givaudan Fragrances
Givaudan is passionate about perfumery and is dedicated to combining creativity and innovation to design beautiful fragrances. With the industry’s largest perfumery team, Givaudan contributes to making life delightful and memorable through unique scent experiences for customers around the world. Currently present in all major markets, Givaudan strives to deliver fragrances for personal, home and laundry care, as well as prestige perfumes. Our customers benefit from Givaudan’s expertise in three business areas: Fine Fragrances, Consumer Products, and Fragrance and Cosmetics Ingredients. We invite you to ‘engage your senses’ and learn more about Fragrances at www.givaudan.com/fragrances.
For further information please contact
Peter Wullschleger, Givaudan Media and Investor Relations
T +41 22 780 9093
Marie Laure André, Fragrance Communications
T +33 1 3998 4477