Welcome to our fragrant world
- Perfumery School. Distilling the fine art of fragranceOur Perfumery School has moulded many masters of the past, present and continues to teach the craftsmanship and heritage of our industry.
- Making scents of a changing worldPeople in the emerging markets of Latin America, Asia and the Middle East are increasingly able to buy fragranced products.
- An invitation to find yourself in Selfridges’ Fragrance LabSelfridges, London, invited people to enjoy a groundbreaking new way to shop for fragrance as part of its Beauty Project in summer, 2014.
- Perfumery needs naturals
- Discover the science behind our sense of smell
Scent colours your life; the smell of herbs in the kitchen, rain in the summer, festive treats, soft baby skin… In our world, the sense of smell is not the forgotten sense – on the contrary, we see the world through our noses. We think about smell all day, every day.
The artistry of our perfumers encompasses a myriad of scented stories for brands everywhere. From prestige and designer perfumes, to the scent of functional cleaners, laundry and personal care products worldwide, our fragrances bring pleasure to millions daily. We live to perfume life.