Bold beetroot, eye-catching carrot or bright blue spirulina? From shelf to plate, colour has the power to expand the sensory experience of a food or beverage product, allowing consumers to eat with their eyes.
At Givaudan, we are constantly inspired by nature’s palette of vibrant hues. By adding a pinch of imagination, our Sense Colour range transforms natural colours into a multitude of creative, clean label solutions.
Meeting your natural colour challenges
Today’s consumers are becoming more mindful in their food and beverage choices. Demand for natural, sustainable and easily recognisable ingredients is on the rise, while artificial colours are on their way out. At the same time, social media has made visual appeal and share-worthy food experiences more important than ever. To help our customers meet these challenges and transition seamlessly from artificial to natural colours, we offer a rainbow of solutions – enabling you to reimagine products without compromising on taste or performance.
We are ready to support you every step of the way in creating the perfect natural colour solution for your product:
- Wide range of high-performance solutions
Choose from a complete palette of clean label and naturally sourced solutions, adapted to deliver performance, transparency and authenticity.
- Botanical expertise for reliable quality
Your product is in safe hands thanks to our quality, broad sourcing and agronomy network, and strong connections to local markets.
- Holistic colouring experience
Our solutions reflect our expertise in both taste and wellbeing, as well as our extensive consumer research. We also offer extended technical, application and regulatory support.
Delivering vibrant colours in a wide array of applications
Building on 30 years of experience in the plant world, our specialist team from Naturex, part of Givaudan, can help you to design or adapt all kinds of products, from cupcakes to carbonated soft drinks.
Find out more about developing appealing foods, naturally.
Expertise in the plant world
We source, process and formulate natural ingredients to global quality standards to provide complete colour solutions.
Years of experience in pigment extraction
Global quality standards
VegeBrite® colouring foodstuffs
Produced exclusively from fruits, vegetables, edible flowers and algae and gently processed, our authentic and high-performance VegeBrite® colouring solutions are the perfect tool for customers looking to reformulate a wide variety of applications.
VegeBrite® Veggie Reds and Browns
These natural colour solutions recreate the authentic colour of raw red beef or brown cooked meat in plant-based burger patties.
VegeBrite® Veggie Browns
Made with a blend of brown fruit juices and other extracts, these allergen-free* solutions recreate the colour of cooked meat for authentic multi-sensory food experiences.
VegeBrite® Golden Yellow
Derived from carrot extract, our VegeBrite® Golden Yellow is a yellow colouring foodstuff. It is an ideal alternative to beta-carotene for clean label dairy, alternative dairy and bakery products.
VegeBrite® Ultimate Spirulina
Gently processed and trehalose-free, our 100% nature-derived VegeBrite® Ultimate Spirulina extract enables you to create consumer-friendly labels. Choose from a wide range of blue and green shades, available in many different formats and concentrations to meet your needs.