Co-creating holistic wellness experiences with Givaudan botanicals

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  • Easily accessible functionality
  • Relaxation and sleep
  • Cognitive health
  • Gut health
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Across APAC, we see a shift in demand for functionality anchored in nutraceuticals to functionality that is easily accessible via delicious and attractive food and beverage experiences.

To satisfy APAC consumers’ quest for holistic wellness, nature has all the answers. At Givaudan, we understand that solely delivering efficient health benefits through botanicals is no longer enough for today’s consumers. We combine leading consumer science and over 30 years of botanical expertise with a wide-ranging portfolio of botanicals to create innovative, natural solutions that both complement consumer health and wellness and expand their sensory experience.

Harness our co-creation arsenal of botanicals, flavour & colour expertise and technologies in three key areas that are top-of-mind for today’s consumers:

Relaxation and sleep
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Discover what relaxation and sleep can taste and look like.  
 

Consumers in APAC are seeking to relax, feel calmer and improve the quality of their sleep through their diets
  

At Givaudan, we can help you capture the calming taste of relaxation and sleep in your market. Right down to the region and country, we tailor and guide you on what relaxation and sleep should taste and look like for your consumers – whether it takes the form of a functional beverage, wellness soup, yoghurt, or hard seltzer.

Leverage our extensive regional and local regulatory and market expertise for winning botanical food experiences that drive growth for your business in this market opportunity.

Discover what relaxation and sleep can taste and look like for your consumer.

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65% of APAC consumers
said that ‘feeling less stressed’ is a priority for them.
68% of APAC consumers
said ‘sleeping better’ is one of their top concerns.
66% of APAC consumers
are very interested in consuming a food or beverage providing stress relief or sleep improvement benefits.

Source: Givaudan 2020-2021 study across PH, MY, SG, AU, JP, TH, VN, ID, n=4500 respondents

Co-create with us to promote better relaxation and sleep through the natural power of botanicals
 

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Cognitive health
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69% of APAC consumers want to feel sharper and reduce their mental fatigue.

Are you helping your consumers meet these needs? As your co-creation partner, we can help you innovate with new tastes, source premium ingredients and navigate local regulation.

Discover how we can work together on maximising appeal for food and beverages that target cognitive health.

Pair flavours and ingredients associated with cognitive health benefits for maximum consumer appeal.
 

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Gut health
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75% of APAC consumers want to strengthen their immune system.

Consumers have got a gut feeling about their wellness. As consumers’ primary motivations tend towards living well and for longer, companies must respond with foods and beverages that do, taste, look and feel good.

Download our brochure to learn about how we can co-create food experiences that promote gut health. 

We can support you no matter which step you are on your journey. Co-create delicious food and beverage solutions that help support a healthy gut.
 

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This page is intended to provide business-to-business information. It is not intended for communication to end consumers. The information provided, including product uses and admissibility, must be checked and confirmed for compliance under appropriate local country-specific regulations. There is currently no harmonised legal definition for naturalness of food ingredients.

Any communication to end consumers must be done according to the appropriate local regulations/guidances.