Imagine a fragrance that not only smells great, but makes you feel good too. Introducing VivaScentz™, a ground-breaking technology by Givaudan. Discover how this science-backed tool can help brands to meet the growing consumer demand for products that improve wellbeing.
Tapping into the wellbeing trend with VivaScentz™
From meditation apps to healthy snacks, from digital detoxes to wellness weekends, self-care is a major trend. Faced with increasingly stressful lifestyles, consumers are making an effort to take better care of themselves and slow down. People are also becoming more aware that feeling happy and healthy requires a holistic approach, encompassing our mental, physical and emotional states. So, how does this translate into perfumery?
Scent plays a vital role in improving wellbeing, as it has the power to trigger a positive emotional response. This ‘feel-good factor’ can also help to reinforce the emotional bond between brands and consumers.
At Givaudan, developing solutions that enhance quality of life is one of our key aims. With this in mind, we set out to create an exclusive new technology to enable our perfumers to craft fragrances with real well-being benefits. The result is the VivaScentz™ Wellbeing Metric: a revolutionary tool that measures consumer well-being holistically in the context of perfume or oral care.
“Health and wellbeing has never been more important given the unprecedented situation that we are all facing today. That’s why we are thrilled to add VivaScentz™ to our collection of fragrance technologies. It will influence the way perfumes are created and help us to bring consumers meaningful fragrance solutions to counterbalance negative stresses.”
Jeremy Compton, Global Head of Fragrance Science and Technology
Rooted in science
VivaScentz™ is based on more than 30 years of multi-disciplinary research and innovation. Developed in collaboration with a leading academic partner, it brings together our expertise in neuroscience, perfumery, innovation and marketing.
The results of rigorous testing involving 2,000 consumers showed that fragrances created with VivaScentz™ enhanced the user’s overall state of being. Consumers reported that they felt more optimistic and better equipped to face their everyday lives.
A new chapter for fragrance creation
VivaScentz™ opens up numerous possibilities for brands to build on the powerful link between fragrance and wellbeing, and to delight consumers with products that combine beautiful scents with positive emotions.