Establishing guidelines proven by science for the development of fragrances with holistic well-being benefits; a first for the fragrance industry
To mark Global Wellness day, Givaudan, the global leader in flavours and fragrances is proud to launch VivaScentz™, an exclusive and radically new technology guiding our creative teams in crafting fragrances with well-being benefits across all categories of perfume including fine fragrance, personal, home, and fabric care as well as oral care flavours. This new technology, at the forefront of the fragrance industry, aims to help consumers achieve a holistic sense of well-being.
Givaudan’s Health and Well-being Centre of Excellence in Ashford has been collaborating with a renowned research academic partner to build a metric that measures overall well-being, covering the psychological, physiological and social dimensions in a fragrance context. It was necessary to foster the connection between fragrance and well-being through scientific evidence.
Through rigorous tests carried out by more than 2,000 consumers, it was possible to demonstrate that fragrances created with the VivaScentz™ technology were able to positively impact the user’s overall state of well-being. 89% of consumers from the study believed that fragrances and oral care flavours can improve their well-being, helping them to achieve a more positive attitude to face their everyday lives.
Jeremy Compton, Global Head of Fragrance Science and Technology commented: “Health and well-being has never been more important given the unprecedented situation that we are all facing today. That’s why we are thrilled to add another proprietary innovation, VivaScentz™, to our collection of enhanced health and well-being technologies. Aligned to our Company’s purpose of creating for happier, healthier lives with love for nature, it will influence the way perfumes are created and will bring meaningful fragrance solutions to meet the growing consumer demands to counterbalance negative feelings and stress.”
Watch this video to learn more about VivaScentz™
Givaudan is the global leader in the creation of flavours and fragrances, with its heritage stretching back over 250 years, the Company has a long history of innovating scents and tastes. From a favourite drink to your daily meal, from prestige perfumes to cosmetics and laundry care, its creations inspire emotions and delight millions of consumers the world over. The company is committed to driving purpose-led, long-term growth while leading the way to improve happiness and health for people and nature. In the fiscal year 2019, the Company employed over 14,900 people worldwide and achieved sales of CHF 6.2 billion and a free cash flow of 12.7% of sales. Let’s imagine together on www.givaudan.com.
About Givaudan Fragrances
Givaudan is passionate about perfumery and is dedicated to combining creativity and innovation to design beautiful fragrances. With the industry’s largest perfumery team, Givaudan contributes to making life delightful and memorable through unique scent experiences for customers around the world. Currently present in all major markets, Givaudan strives to deliver fragrances for personal, home and laundry care, as well as prestige perfumes. Our customers benefit from Givaudan’s expertise in three business areas: Fine Fragrances, Consumer Products, and Fragrance and Cosmetics Ingredients. We invite you to ‘engage your senses’ and learn more about Fragrances at www.givaudan.com/fragrances.
For further information please contact
Pierre Bénaich, Givaudan Media and Investor Relations
T +41 22 780 9053
Marie Laure André, Fragrance Communications
T +33 1 3998 4477