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Better for you (BFY) snacks

Today’s consumers are thinking more about their health than ever before. They want snacks that do good and feel good, for mind, body and planet. 

Young woman on market

 
Almost all consumers – 9 in 10 – want more choices of salty snacks that are better for them than their current choices.

Green lentils

There’s one thing they’re not willing to compromise on, though: taste.

And that creates a key opportunity for producers: to fill a growing desire for healthier and tasty savoury snacks.

    Consumers are unique, with individual needs and desires. 

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    Consumers are unique

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