Better for you (BFY) snacks
Today’s consumers are thinking more about their health than ever before. They want snacks that do good and feel good, for mind, body and planet.
Almost all consumers – 9 in 10 – want more choices of salty snacks that are better for them than their current choices.
There’s one thing they’re not willing to compromise on, though: taste.
And that creates a key opportunity for producers: to fill a growing desire for healthier and tasty savoury snacks.
Consumers are unique, with individual needs and desires. What drives one person to consume a BFY snack if often very different to what drives someone else.