Discover consumer preferences for wellness benefits
Explore consumers’ connections between beverages, health concepts, flavours and ingredients
Heart health, immunity support and energy are some of the most desired wellness benefits that consumers seek in beverage products of all categories.
Watch our webinar to learn more about how to identify consumer preference for wellness benefits in specific food and beverage categories and learn how to apply these insights to determine the ideal combinations of beverages, ingredients and benefits to create functional products that will win in the North American market.
Learn more about healthy beverages