The browser you’re using is no longer supported by our website. Please use Microsoft Edge, Chrome or Firefox for a better browsing experience.
Givaudan Story

Colouring the future of food, naturally – news and insights

  • Colouring the future of food
  • Subscribe to the Sense Colour newsletter
  • Food experience revolution: download our colour paper
  • Watch the yellow video
  • Sustainable and high-performing colouring solutions
  • Watch the blue video
  • Sense Colour Ultimate Blue Spirulina range
Colouring the future of food
Component content

From bold beetroot red to bright spirulina blue, nature offers endless possibilities to create intense multi-sensory food experiences.

At Givaudan, we convert the best of nature to support customers in the design of visually appealing food that will delight consumers. With over 30 years of experience in the plant world, our experts support you every step of the way in creating the perfect, authentic natural colour solution for meeting all your needs and challenges.

Subscribe to the Sense Colour newsletter
Component content

By combining our creative forces, we develop innovative products that bring unique food experiences to consumers. Together, we colour the future of food.

Stay up to date and get inspired with the Sense Colour newsletter

The Sense Colour newsletter is your way to stay in touch with the latest trends and receive exclusive content from the world of natural colours.


Food experience revolution: download our colour paper
Component content

Cleaner, better, trendier – natural colours at the heart of the food experience revolution

Sense Colour paper

The food and beverage industry has evolved faster than ever over the past few years.

Consumers are also increasingly turning their backs on synthetic ingredients and looking for “better-for-me” products.

To satisfy the modern palate and inspire social media trends, food and drinks not only have to taste good, they also have to deliver multi-sensory food experiences that do good and feel good for body, mind and planet.

    Download our colour paper to learn more about these trends and how our Sense Colour natural solutions can help you meet consumer expectations.


    Watch the yellow video
    Component content


    Hello, yellow!

    Sunny yellow hues are lighting up the world of food.

    Sustainable and high-performing colouring solutions
    Component content
    Article "Hello, yellow!"

    Yellow is the go-to hue for all kinds of sweet and savoury foods, and its popularity has skyrocketed in recent months. But a burst of colour is not enough: consumers also expect clean labels, natural ingredients and memorable, multi-sensory food experiences.

    Inspired by nature’s amazing palette, Givaudan offers a variety of sustainable and high-performing colouring solutions for all types of food and beverages.


      Watch the blue video
      Component content

      Over to you, blue!

      In the world of food, blue – the colour of magic and wonder, cognition and calm – is having a moment.

      Sense Colour Ultimate Blue Spirulina range
      Component content
      Article "Over to you, blue!"

      With consumers eager to experience its mesmerising hues, the colour blue has taken the food industry by surprise. Incredibly, the vibrant pigmentation comes from a natural foodstuff called spirulina, a blue-green algae cultivated worldwide.

      The Sense Colour Ultimate Blue Spirulina range by Givaudan could not be in a better position to respond to the growing demand for sensory surprise and renewed creativity, as well as natural and appealing wellness foods.


        This page is intended to provide business-to-business information. It is not for communication to end consumers. The information provided and its uses must be checked for compliance under appropriate local regulations.
        There is currently no harmonised legal definition for naturalness of food ingredients. Any communication to end consumers must be done according to the appropriate local regulations / guidance.