Colouring the future of food, naturally – news and insights

  • Colouring the future of food
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  • Sense Colour Ultimate Blue Spirulina range
Colouring the future of food

From bold beetroot red to bright spirulina blue, nature offers endless possibilities to create intense multi-sensory food experiences.

At Givaudan, we convert the best of nature to support customers in the design of visually appealing food that will delight consumers. With over 30 years of experience in the plant world, our experts support you every step of the way in creating the perfect, authentic natural colour solution for meeting all your needs and challenges.

By combining our creative forces, we develop innovative products that bring unique food experiences to consumers. Together, we colour the future of food.

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Over to you, blue!

In the world of food, blue – the colour of magic and wonder, cognition and calm – is having a moment.

Sense Colour Ultimate Blue Spirulina range
Article "Over to you, blue!"

With consumers eager to experience its mesmerising hues, the colour blue has taken the food industry by surprise. Incredibly, the vibrant pigmentation comes from a natural foodstuff called spirulina, a blue-green algae cultivated worldwide.

The Sense Colour Ultimate Blue Spirulina range by Givaudan could not be in a better position to respond to the growing demand for sensory surprise and renewed creativity, as well as natural and appealing wellness foods.

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    This page is intended to provide business-to-business information. It is not for communication to end consumers. The information provided and its uses must be checked for compliance under appropriate local regulations.
    There is currently no harmonised legal definition for naturalness of food ingredients. Any communication to end consumers must be done according to the appropriate local regulations / guidance.