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Sweet Life: tasty sugar reduction solutions

  • Living the sweet life
  • The science of sweetness
  • Crafting the right formula
  • The sensory sweet spot: Sense It®
  • Meeting your sugar reduction challenges
Living the sweet life
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At Givaudan, we believe consumers can have it all. Discover how we keep life sweet, without so much sugar, delivering flavoursome and nutritionally-balanced products that cut sugar without compromising taste.

Consumer sugar shift

54% of shoppers saying that reducing sugar has become more important in their diet over the last year¹, but with over a quarter believing the blandness of healthy food presents a barrier to lifestyle change, there’s still much work to be done.

Givaudan understands the challenges our customers face in meeting this demand. When you remove sugar, the complexity and delicacy of a sweet flavour can be lost too. To rebuild a full taste experience in sugar-reduced food and beverages for health-conscious consumers requires expert craftsmanship. Let us help you formulate products just as satisfying and complex as their full-sugar counterparts.

  1. Health Focus 2018 International Trend Study
The science of sweetness
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The science of sweetness

Science never stops for Givaudan, especially when it comes to flavour. Our genius team understands the taste receptors, the chemistry of sweet compounds and the perception of sweetness. Our team is at the forefront of innovation in sweet taste.

Through careful investigation of customers’ sugar reduction needs, we can create tailor-made alternatives for sweet applications, which will work alongside a wide array of sweeteners and food ingredients.

Crafting the right formula
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Crafting the right formula

No high-intensity sweetener tastes like sugar, and Givaudan’s unparalleled expertise in masking off-notes and off-tastes and in sweetness modulation ensures the final product always tastes great. Our already-comprehensive palette of innovative formulas grows day by day as our scientists continue to explore what nature has to offer. New plant extracts bring about novel ingredients for sugar replacement that others may miss. Our deep understanding of the science behind sugar and sweetness satisfaction never fails to deliver the best flavour solution.

Crafting the right formula
The sensory sweet spot: Sense It®
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The sensory sweet spot: Sense It®

Exclusive to Givaudan, Sense It® is a sensory tool that gives unique insights into consumers’ taste experience. Going beyond traditional descriptive profiling, Givaudan incorporated the Holistic Profiling approach that allows a deeper understanding of consumer's perceptions of foods and beverages.

Discerning how consumers experience sweet tastes – and sugar-reduced/sugar-free products – our application scientists and flavourists can first quantify and then rebuild to make well-rounded, balanced and impactful choices, without adding back the sugar.

This one-of-a-kind capability enables Givaudan to finetune our formulas for the real world and, ultimately, provide a full taste experience for consumers.


Meeting your sugar reduction challenges
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Sugar reduction

Meeting your sugar reduction challenges

Let us work with you and identify your goals, and the specificities of your food or beverage application. Whether you are launching or optimising a beverage, a yoghurt, a plant derived yoghurt, a nutritional drink, a cookie, an ice cream or to reduce sugar in your products and boost other nutritional benefits, all without compromising on flavour.

We aim to match the taste and feel of sugar wherever possible, staying true to your product and maintaining consumer preference.

But in many instances, full sugar is no longer the benchmark, and consumers are looking for less sweet yet great tasting products. So, Givaudan is also ready to deploy its full array of solutions to go beyond sweetness intensity and to achieve delicious and exciting new alternatives consumers will prefer over the full sugar version.

Learn more about our sugar reduction offering.