Upcycled vetiver roots deliver sustainable beauty ingredient with fragrance synergies
Vetivyne™ isn’t just a new cosmetic ingredient offering powerful beauty benefits – it is an exemplary model of our sustainability approach that builds synergies between Fragrances and Active Beauty.
The ingredient was discovered when our scientists and sustainability experts investigated a water-soluble extract from exhausted Haitian vetiver roots, themselves a side-stream of the production of vetiver oil for fragrances. They used the ground-breaking approach of ‘upcycling,’ or creative re-use, which involves turning side stream waste materials, useless or unwanted products into new materials or products of better quality and better environmental value. That is, the process is meant to reduce waste and minimise environmental impact.
In our case, the cutting-edge process also revealed a powerful active ingredient with anti-ageing benefits as well as properties that enhance fragrance wear. Vetivyne™ is fully natural, concentrated, odour-free and offers clinically proven skin benefits. By acting on skin lipids, it helps enhance skin hydration and suppleness – it also removes wrinkles. In short, it was a feat in line with our commitment to sustainability and consumers’ demand for products that are both highly effective and produced in a responsible way.
It won first prize in the Natural Products, Raw Materials, actives category at the 16th European BSB Innovation awards and it marks the first time ever that the fragrance and cosmetic worlds share ingredients with the same sustainable, ethical origin. Over the years, we have been actively supporting a local cooperative of vetiver roots producers through our Sourcing for Shared Value programme in Haiti. The vetiver roots are certified Fair For Life, an organic and fair trade standard. This initiative ensures the social and environmental responsibility of vetiver production, enabling perfumers and formulators to craft the most inspiring products from responsibly-sourced vetiver.
“We deeply believe in the synergies between the beauty and fragrance worlds. Vetivyne™ exemplifies the many possibilities we have in creating innovative and disrupting ingredients which fulfils our commitment to offer not only efficient, but also natural and sustainable products for our customers.”
This innovation allows us to do more with less, finding two applications from just one source. This concept aims to use all parts of the plant to optimise the usage and reduce waste, further emphasising the synergies between fragrance and the cosmetics world.