Co-creating consumer preferred vanilla experiences with Givaudan
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Consumers across Asia love the sweet, milky flavours of vanilla.
We consume vanilla almost every day of our lives. It touches all consumers, young and old. It’s everywhere: from chocolate to ice cream, yoghurt to plant-based milk.
Opportunities await to create the next generation of taste experiences in dairy. But no two markets are the same. Asian palates are diverse. Givaudan’s deep consumer insight – rooted in 20 years of R&D and unparalleled heritage expertise – shows that what differentiates you in one market may not in others. For marketing, R&D and procurement, growing market share with new formulations takes time.
Smart co-creation
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Smart co-creation
Now, though, there’s a way to design a whole world of vanilla experiences and take them to market faster: smart co-creation. With Givaudan's Advanced Tools for Modelling (ATOM) and Virtual Aroma Synthesizer® (VAS), you can find out what works in every market – and more importantly, why it works. Powered by artificial intelligence (AI), the technology pinpoints optimal flavour combinations faster than a traditional design of experiment allows – so you can differentiate in a crowded category, all your innovation pipeline and reduce your development costs.
This page is intended to provide business-to-business information. It is not for communication to end consumers. The information provided and its uses must be checked for compliance under appropriate local regulations. There is currently no harmonised legal definition for naturalness of food ingredients.
Any communication to end consumers must be done according to the appropriate local regulations/guidances.