Naturals are at the heart of our fragrance creation
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The House of Naturals supports the development of sustainable fine fragrances which inspire perfumers and customers while bringing joy to consumers around the world.
In 2024, the House of Naturals was launched, as a new entity providing top quality, natural ingredients for use in fine fragrances. Developed as a holistic approach to naturals that reflects our deep respect for nature and the growing demand for eco-conscious fragrances.
The four pillars of House of Naturals
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The four pillars of House of Naturals: integrating expertise and innovation
Based on four key pillars: agronomy, innovation, operations, and perfumers, the House of Naturals allows us to implement structural and operational improvements, from field to fragrance.
Agronomy
Underpinning the agronomy pillar is our department which works closely with farmers and suppliers, and is supported by our Sourcing4Good programme.
Innovation
The innovation pillar empowers continued investment in developing new and green(er) extraction methods utilising tools such as the blossom[lab]™.
Operations
The operations pillar bridges innovation, engineering, and tradition to ensure that we deliver fine fragrances that meet the highest standards and specific needs of our customers.
Perfumers
Refining extraordinary natural ingredients is fundamental to fuelling the boundless imagination of our perfumers, with our olfactory artists central to the House of Naturals journey to re-shape the future of fine fragrance creation.
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