Innovation meets influence.
Get ready for tea time.
Inspiring concepts
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3 innovation platforms. 6 top influencers. 12 fresh concepts.
From wellness-driven brews to indulgent sips and premium experiences – discover how we spotted 2025’s top tea innovation platforms and teamed up with handpicked beverage creators to transform them into inspiring concepts.
What’s brewing in 2025?
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What’s brewing in 2025
We surveyed tea consumers from across four European markets. Here’s what we learnt.
Tea, three ways
Our research revealed that healthy brews, indulgent sips, and premium blends are shaping Europe’s tea scene today.
Tradition with a twist
Gen Z and above typically favour traditional hot teas and herbal infusions.
Fun in every sip
Iced teas and bubble teas tend to come out on top for Gen Alpha.
More to explore
Many adults are now eager to expand their tea rituals with cold brews, lattes, functional blends, and even bubble teas.
Old rituals, new flavours
Flavoured hot teas are on the rise – now loved by 77% of drinkers across Europe, with huge growth in the UK.
Fruity favourites
Goji, mango, raspberry – fruit-forward teas are favourites across the board, especially in chilled formats.
Tailored tastes
While Gen Z and above favour health benefits and cocktail-inspired tea, Gen Alpha are looking for dessert flavours and tea smoothies.
Wellness in every cup
90% of adults want teas that support wellbeing, with immunity, digestion, and relaxation leading the list.
Three innovation platforms
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Three innovation platforms
Our experts explored emerging trend directions and brought them to life with social media analysis.
Healthy hydration
Tea meets wellbeing with blends designed to support immunity, energy, and relaxation, bringing functional benefits to every sip.
Surprising indulgence
Playful formats like bubble teas, smoothies, and dessert-inspired brews turn tea into a sensory treat full of flavour and fun.
Premium
Elevated blends, from single-origin teas to cocktail-inspired infusions, deliver crafted experiences with a touch of sophistication.
A groundbreaking first
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A groundbreaking first
Six top influencers. Eight hours of creativity. We invited culinary creators
to reimagine some of our trend-forward tea concepts.
“Teaming up with beverage influencers enables us to engage, inspire, co-create. Levering our digital tools enhances efficiency, shortens time-to-market, and boosts the chances of launching profitable tea innovations.”
Diego Campos, Marketing Manager Hydration and Refreshment
Co-creation in action
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Co-creation in action
Interested in what some of our handpicked tea and beverage influencers had to say about bringing our core tea concepts to life? Social media thrives on authenticity. Watch the videos below for an insiders’ perspective on tea co-creation, straight from the source.
Russell Clamp blended the Midnight Royal tea base with indulgent layers of pistachio, dark chocolate, and cream, elevating tea to dessert status.
Elisabetta Basile reimagined a nostalgic tea ritual with spiced black tea, coconut milk, and cream cheese foam, capturing the cosy indulgence of dunking biscuits into a warm brew.
Matt Hollidge evoked the taste of post-work freedom by combining the HopTastic tea base with soda and liquid smoke for a morish, toasty alcohol-free beer made for accompanying sunset BBQs in the park.
Debbie Burgess awakened sensory clarity by adding creamy, nourishing whey to a clean citrus-herbal base, along with an extra steep of energising basil, ginger, lemongrass and lime.
Discover our concepts
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Discover our concepts
Explore how our full range of concepts can help you tap into this year’s top consumer trends.
Our unique integrated solution blends juice, tailor-made flavour creations, and premium tea extracts to deliver standout taste and innovation in every sip.
Healthy hydration
Surprising indulgence
Premium
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Offer consumers great-tasting, wellness-boosting teas, infused with functional ingredients.
Soopah-Berry Ice Tea
Superfruit berry flavoured
green tea
Soopah-Berry Hot Tea
Cranberry, raspberry and
acai yerba mate
SportyT
Hibiscus and apple flavoured
ice tea
Verbella
Ginger flavoured
verbena infusion
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Create a moment of indulgence to share with a friend or loved one.
Unexpected flavour and texture combinations make for sophisticated tea rituals.
Midnight Royale Tea
White chocolate and pistachio flavoured black ice tea
Spiced Biscotti Tea
Gingerbread flavoured
ice tea
Mystery Indulgence
Sweet flavoured
black tea
Spicy Rooibos Chai
Vanilla chai flavoured
infusion
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The premium at-home café experience without the premium prices.
Cocktail-inspired, single-origin tea concepts for consumers looking for a flavour adventure.
HopTastic
Hop and citrus flavoured sparkling green ice tea
BotaniCool
Lemongrass, basil and kaffir lime flavoured green tea
Bellinissimo
Peach white wine flavoured sparkling green ice tea
Royal Essence
Bergamot flavoured
black tea
Tea and more at Drinktec 2025
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Tea and more at Drinktec 2025
Join us in Munich to meet our experts, taste our tea, soft drink and beer concepts and get a fresh take on innovation efficiency this September.
DISCLAIMER
Some of the visuals on this page have been generated or enhanced using artificial intelligence.