Join us at Drinktec for a fresh take on innovation efficiency

Tea: innovative, premium tea solutions for exceptional taste

• Sip on one of our new premium, indulgent, or functional hot and ready-to-drink (RTD) tea concepts, co-created in partnership by our experts and leading influencers.
• Immerse all five senses in relaxation and indulgence as you sip a tea in our exclusive zone and discover how our newest digital tool, Myromi™, can speed up your tea co-creation process.
• Explore the latest insights into RTD and hot tea preferences, highlighting key flavours, ingredients, and consumer attitudes toward innovation, health, and natural ingredients.
• Discover how our great-tasting all-in-one solutions can help to simplify your production process.
• Chat to our application experts to find out how you can bring a premium experience to consumers’ homes.
• Get access to our tea innovation platform for more information on how we can support you.

Beer: one beer, infinite brews

• Find out how you can craft infinite brews from just one beer base without adding complexity to your brewing process.
• Try out our Aromamarket to experience how flavours and aromas enhance different beer occasions.  
• Stay ahead of shifting consumer preferences and find out what beer drinkers are putting in their trolleys today.
• Explore how our digital tools make it easier to get real-time consumer feedback, innovate faster and launch with confidence.
• Discover how our experts in flavour chemistry and sensory science can help you create truly unique taste profiles – including great-tasting non-alcoholic beers.

Soft drinks: innovative and future-proof solutions for evolving consumer demands

• Watch as our mixologist crafts mesmerising foam-topped creations before your very eyes.
• Find out how you can offer consumers a botanical-powered energy boost – without the formulation challenges.
• Discuss how you can future-proof your fantasy soft drink flavours with a shelf-life-stable citrus profile.
• Discover solutions to tackle the citrus crisis and mitigate rising ingredient costs by optimising your soft drink recipes.
• Learn how you can co-create outstanding taste experiences by modulating mouthfeel, sweetness and masking off-notes.

Reducing cardboard off-notes in aged beer using sustainably sourced hop extract

Thursday 18 September 2025

10:00–10:30 CEST

Liquidrome in hall C4

With Senior Flavourist Vanessa Robert 
and Preservation Scientist Krystof Michalsky