Get a fresh take on innovation efficiency
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From great-tasting non-alcoholic beers to soft drinks infused with wellness-enhancing botanicals and indulgent at-home tea rituals – consumers are lapping up exciting and innovative new flavours.
How do you develop and bring to life fresh and unique beverage experiences, while making sure you’re the first to market? This is what our experts explored at Drinktec this year. Choose a beverage category below to get a fresh take on innovation efficiency.
What will it be?
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What will it be?
Do you work across multiple beverage categories?
Innovative tea solutions
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Tea: premium, innovative tea solutions for exceptional taste
Consumers and influencers are brewing up new rituals, from dessert-inspired brews to sparkling wine-inspired sips and wellness-enhancing botanicals. Find out how you can speed up and simplify your tea development process.
Discover the trends and concepts
Playful rituals, elevated blends, healthy brews?
Curious what tea consumers in four European markets are sipping on? Find out here.
Bringing the trends to life
Explore how our experts used social media analysis to transform three trend directions into 12 exciting concepts.
Trend-forward concepts, reimagined
Discover how our handpicked influencers made our concepts their own.
“Teaming up with beverage influencers enables us to engage, inspire, and co-create. Leveraging our digital tools enhances efficiency, shortens time-to-market, and boosts the chances of launching profitable tea innovations.”
Diego Campos, Marketing Manager Hydration and Refreshment
Beer: one base, infinite brews
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Beer: one base, infinite brews
Consumers are getting excited about beers with natural flavours, botanical additions, and unexpected twists. Discover how you can remove the complexity from beer innovation and launch with confidence.
Tap into five fresh beer trends
A fresh take on the perfect pint
What do 4,000 beer drinkers across six European countries consider a perfect pint? We asked them and explored how innovators are redefining traditional brewing in London, Amsterdam, Warsaw and Barcelona.
Launch with confidence
Crafting outstanding beers with fruity or botanical-forward flavours comes with challenges. Discover how our seven concepts and Brewers’ Toolkit can help you innovate.
Challenge us to craft outstanding beers
Whether you’re wondering how to stay ahead of evolving trends, grappling with tricky taste challenges or want to guarantee your beer’s vibrant hoppy character, we can help.
“The future of beer is all about adapting to changing consumer tastes while addressing supply, cost and production challenges.”
Vanessa Robert, Senior Flavourist and Beer Sommelier
Soft drinks: future-proofed fantasy flavours
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Soft drinks: future-proofed fantasy flavours
Consumers want energy-boosting soft drinks with wellness benefits, fantasy flavours and reduced sugar. Discover how our insights and expertise can help you meet trends, solve formulation challenges and launch with confidence.
Boost energy with botanicals
From Monday morning boosts to afternoon pick-me-ups, discover key consumer energy concerns and how you can address them with our 8 concepts infused with botanicals and vitamins.
Co-create with and for Gen Z
Fasttrack your launch success by innovating with and for Gen Z cocktail connoisseurs. Take out the guesswork with our digital tools and exciting concepts that play to their love or experimental flavours, colours and textures.
Deliciously citrusy, every time
Citrus flavour drinks never lose their appeal, but supply is dwindling and costs are rising. Discover how we can help you future-proof your fantasy soft drink flavours.
“Fluctuations in citrus raw material costs and availability pose a significant challenge. Our solutions help you overcome these issues, ensuring great-tasting, shelf-stable citrus-based functional beverages every time.”
Chantal Rusticus, Senior Application Technologist Beverages
Your innovation efficiency questions, our answers
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Your innovation efficiency questions, our answers
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How can you help me identify the right trends or white spaces faster?
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At Givaudan, we understand that consumer insights are the first critical step in making your beverage stand out. So we’re constantly looking for new ways to identify and understand emerging trends. From proprietary research, market studies and social media listening to co-creating with Gen Z and influencers – we distil what we learn into practical insights that can inspire your next drinking experience.
How can you help me speed up the product development process, without compromising on taste or functionality?
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Whether you have a clear vision or just a spark of an idea, our experts work alongside you throughout the beverage development process to bring your new drinking experience to life. Our all-in-one solutions – based on botanicals, vitamins, minerals, colours, juice, tea extracts – can help to streamline your product development process – but our support doesn’t stop there. Our digital tools make it easy to get real-time consumer feedback, helping you save time and money while launching quickly – with confidence.
Do you offer all-in-one solutions that help to reduce development time?
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Yes, our all-in-one solutions based on botanicals, vitamins, minerals, colours, juice, tea extracts can be used to create consistently unique tastes – while reducing complexity in your production process. Our application experts can work alongside your team to create custom solutions for a broad range of formats.
How can I future-proof my beverage recipes?
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Today we know that some ingredients – like citrus – will not be as readily available in future or costs may fluctuate significantly. We offer a wide range of shelf-stable citrus profiles that are specifically formulated to manage supply and costs. Our experts are also happy to work alongside you to optimise your recipe to mitigate supply chain and cost issues related to ingredients like fruit juices, sugar and hops.
Do you offer specific solutions for taste modulation?
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Yes! Our taste modulation portfolio can enhance complexity, mouthfeel and sweetness. We can also create holistic taste solutions and optimise solutions with unfavorable tastes and off-notes (e.g. sweeteners, proteins, functional ingredients, astringency, acidity, alcohol). In relation to non-alcoholic beers specifically, we can help you build back the fermentation profile, and rebalance the overall flavour.
Can you help us to co-create with consumers or influencers to validate ideas faster?
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Our newest digital tool, Myromi™, makes it easy to save time and money while launching quickly. This handheld device allows you to get real-time feedback from consumers before you’ve even created your first prototype. The digital interface offers you simple blending, new mix creation and instant feedback collection. This tool even removes the need for verbal exchanges by diffusing and blending aromas in real-time.
We also have a suite of powerful digital tools and proprietary software to collect data about how consumers feel about different flavour, aroma and colour combinations. We then use our new MEsight software to analyse their preferences, helping you speed up your time to market.
Outstanding beverages are made to be shared. |