Givaudan announces the development of Customer Foresight

Combining the most advanced data technologies with the insights and knowledge of Givaudan experts to help customers meet future consumer needs

18 May 2022 · 09:00 CEST

Aligned with its ambition to shape the future of food, Givaudan announced today the development of Customer Foresight aimed to help customers co-create winning food solutions. 

Givaudan’s ground-breaking Customer Foresight futurescaping platform will leverage big data, artificial intelligence (AI) technology and Givaudan’s deep expertise to co-create food experiences with customers and meet the ever changing needs of consumers. 

The food and beverage industry is facing profound disruption driven by rapidly changing consumer and customer needs. From enabling the movement to more mindful and planet-friendly diets due to growing environmental concerns, to providing more nutritious food choices and helping consumers achieve their wellbeing goals, the industry must think differently to address this transformative shift. The intent of Givaudan’s Customer Foresight is to help food and beverage companies deliver on these unmet needs and vast expectations. 

“Customer Foresight can help anticipate tomorrow’s challenges and untangle the future of consumer expectations. Its power is found in the combination of external mass data and proprietary Givaudan information, that is harnessed into highly valuable insights through AI, along with the in-depth knowledge of the food ecosystem that our experts bring to the equation. This holistic approach, combining technologies and human expertise, will allow our customers to address the full scope of future consumer needs.” 

Louie D’Amico, President Taste & Wellbeing, Givaudan

At the heart of Customer Foresight is a proprietary digital engine that enables and empowers Givaudan’s experts in their consideration of the future. By partnering with Givaudan, customers will be able to detect signals and emerging trends to anticipate future potential outcome scenarios, opening opportunities to enhance the current development processes.

Givaudan’s Customer Foresight is currently being piloted in two test markets ahead of its launch in 2023.

About Givaudan
Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating for happier, healthier lives with love for nature. Together with our customers, we deliver food experiences, craft inspired fragrances, and develop beauty and wellbeing solutions that make people look and feel good. In 2021, Givaudan employed over 16,800 people worldwide and achieved CHF 6.7 billion in sales with a free cash flow of 12.6%. With a heritage that stretches back over 250 years, we are committed to driving long-term, purpose-led growth by improving people’s health and happiness and increasing our positive impact on nature. This is Givaudan. Human by nature. Discover more at:
About Givaudan Taste & Wellbeing 
Powered by innovation and creativity, Givaudan Taste & Wellbeing aims to shape the future of food by becoming the co-creation partner of choice to its customers. Built on its global leadership position in flavours and taste, the Company goes beyond to create food experiences that do good and feel good, for body, mind and planet. With an expanded portfolio of products across flavours, taste, functional and nutritional solutions and a deep knowledge of the food ecosystem, Givaudan’s passion is to collaborate with customers and partners to develop game-changing innovations in food and beverage. This is Givaudan. Human by nature. Learn more about how we are shaping the future of food at:

For further information please contact
Jeff Peppet, Taste & Wellbeing Communications 
T +1 513 293 3740 
Jamie Till, Instinctif Partners
T +44 7581 480 083