The growing appeal of clean-label dairy experiences

From naturals to organics to ingredients sourced from specific local or national provenances, consumer interest in ‘clean-label’ dairy experiences has grown significantly in recent years.

 
As just one example, the retail value of organic yoghurt in Europe has increased by 44% over the past five years alone.

Today, more than ever, big front of pack claims on dairy and plant-based dairy products are driving purchase behaviour – especially for ice cream, yoghurts and plant-based milks such as oat or almond milk. Products with natural ingredients, organic products and products that are ‘free from’ ingredients such as preservatives or additives are also influencing consumer purchase decisions. 

At the same time, consumers are showing more interest in dairy products with ingredients sourced from specified local provenances – like Sicilian lemon or French blackcurrant.