Let’s sauce it up

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Offer a world of flavour in every dunk, drizzle and dollop

Tangy ketchup, creamy mayonnaise, smoky barbecue sauces – from global inspiration to smart reformulation, let’s bring bold, authentic, standout table sauces to market quickly.

Two young people enjoying a hamburger with ketchup

Insights

Discover what European consumers are looking for.

Understand the trends

Inspiration

Translate trends into next-generation table sauces.

Get inspired

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Solutions and expertise

Team up with us for smart reformulation.

Innovate fast

What European consumers are looking for

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What European consumers are looking for

Our proprietary research across six European markets (Germany, Spain, UK, Sweden, Russia and the Netherlands), combined with social media and market trends analysis, revealed that consumers are looking for bold, satisfying, but affordable table sauces that offer globally inspired flavours.

When it comes to culinary experiences, consumers want to explore Italian, Chinese, Japanese, Indian, and Thai cuisines.

4 in 10 consumers see table sauces as the gateway to trying new flavours.

Smoky, meaty, spicy and bold profiles lead the way in taste appeal for ketchup and barbecue sauces.

Creamy, cheesy, spicy, herbaceous or tangy are the top favourites for mayonnaise.

7 in 10 consumers pay close attention to table sauces in quick-service restaurants, making differentiation essential.

Spicy table sauces are thriving: 6 in 10 prefer hot or extremely hot levels of heat, valuing the excitement and complexity they bring.

Affordability and natural taste are top priorities, without compromising on boldness.

Awareness of fermented ingredients in food and beverage products is rising, with over 60% expressing interest in their depth of flavour in table sauces.

From global inspiration to standout table sauces

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From global inspiration to standout table sauces

Hover over each country to learn more about how to sauce up your sauces with inspiration from consumers’ favourite global cuisines.

Want to join us on our journey?

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Want to join us on our journey?

Discover how international cuisines can inspire bold and authentic table sauces.

Get the free guide

From chef to shelf

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From chef to shelf: translating trends into market success

To translate these trends into authentic, fresh and inspiring choices, we challenged leading chefs and technical experts to create 6 outstanding table sauces in just 8 hours.

Meet our chefs

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Meet our chefs

Scroll through the carousel to get to know the six Givaudan chefs who transformed our insights into bold and authentic, globally inspired table sauces.

Estela, Development Chef

Over ten years in fine dining, Estela creates sauces inspired by bold Mexican salsas – fresh, spicy, and full of surprise.

Sam, Senior Chef

With 25+ years globally, Sam crafts sauces rooted in Asian cuisines – unique, surprising, and truly memorable.

Raphael, Associate Chef

Raphael brings fine dining expertise to sauces like salsa verde and custom mayos, balancing joy, harmony, and flavour.

Paul, Senior Chef

With 40 years’ experience, Paul creates sauces that balance flavour and nostalgia, enhancing everyday meals with comfort.

Simon, Senior Chef

Simon’s 30+ year journey inspires sauces that bring people together, turning everyday meals into shared moments.

Bernhard, Senior Chef

With 25 years’ global experience, Bernhard crafts bold sauces that elevate simple dishes into joyful taste experiences.

Smart reformulation

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Smart reformulation

From best-in-class, future-proof solutions and AI-powered tools to expertise in primary smoke-free solutions and commodity raw material replacement, Givaudan enables fast and smart reformulation, increasing your chance of market success.