Ignite your culinary and snack creations with fiery innovation
Experience the captivating world of fire through new, unique and versatile fire-inspired profiles.
Crafted with an unparalleled portfolio of grilled, smoked, and culinary ingredients, our fiery signatures will differentiate your products and brands in the marketplace.
Inspired by global and local culinary journeys, deep consumer insights from South Asia, the Middle East, and Africa (SAMEA), and collaboration with a renowned grilling expert, our fire-inspired portfolio is crafted to capture the true essence of fire in your food and snack offerings. Ignite your consumers’ senses.
Why fire?
In SAMEA, fire is more than fuel; it’s flavour, feeling, and tradition. It sparks connection, evokes memories, and breathes life into dishes that span cultures and generations. From glowing coals to modern high-flame techniques, fire continues to evolve as a symbol of continuous evolution. At the intersection of heritage and progress, it empowers chefs and brands to reimagine food experiences that are bold, sensory-rich, and deeply resonant.
- A rich culinary legacy, reignited
Fire connects people through food. Whether it’s chargrilled meats, slow-roasted rotisserie, or the earthy depth of clay pot cooking – each brings a distinct sensory signature and cultural story.
- Regional holistic fire solutions
From pure tonalities to technology-enabled holistic offerings, we empower brands to go beyond ingredients. Our unique approach integrates chef perspectives, regional insights, and tailored solutions to bring fire to life across formats, applications, and eating occasions.
At the heart of this ‘fiery’ innovation lies a deep respect for authenticity and innovation. By curating nine iconic flame-cooked techniques, we are capturing the pure tonalities of fire; translating them into holistic, multi-sensorial solutions that deliver flavour and emotion. Those region-relevant tonalities fall under three broad themes:
Curious to uncover the full spectrum of fire?
Download the brochure to explore the nine iconic tonalities and re-imagine the future of flame-cooked creations with Givaudan.
More heat on the horizon
Up next in our ‘fiery’ journey: Exclusive consumer insights, regional chef inspirations, and breakthrough solutions designed to deliver bold, holistic fire experiences; tailored to the tastes and trends of the market. Stay tuned as we turn up the heat!