Print Page | Givaudan

Understanding the connection between fragrance and sensuality

Component content

Sensuality is an intimate and nuanced experience, that transcends mere physical pleasure to encompass the way we perceive ourselves and connect with others.

Understanding the connection between fragrance and sensuality

At the heart of sensuality lies fragrance, which since antiquity has been revered as a symbol of allure and connection – used in rituals, and love potions. Today, we understand through science that our sense of smell is uniquely tied to human intimacy, with key brain regions overlapping between scent perception and sexual behaviour. With 72% of people admitting that someone’s perfume can spark a desire to touch or kiss them – as discovered through a Givaudan study – fragrance is not just a personal choice but a sensory language of attraction, memory, and self-expression woven into our sensual lives.

Evoking sensuality through fragrance technology

Component content

Evoking sensuality through fragrance technology

Inspired by the vibrant essence of Brazil – where a Givaudan study found that 95% of women connect sensuality with their fragrance – and developed by a global team, ChériScentz™ is our fragrance technology answer to sensuality. This unique, patent-pending fragrance technology, equips perfumers with an advanced algorithm that recommends odour profiles and ingredient dosages specifically designed to evoke sensuality. This algorithm has been created by placing consumers at its core ensuring that every fragrance crafted under the ChériScentz™ banner resonates deeply with the emotions and sensations that define true sensuality.

At Givaudan, we believe in creating sensuality rooted in the hedonistic pleasure of scent, rather than relying on staged imagery and conventional ingredient associations. With ChériScentz™, we celebrate the authentic experiences that fragrances can evoke, offering a versatile technology that can be used in fine fragrances, personal care, home care, and fabric care.

Testing sensuality with consumers

Component content

Testing sensuality with consumers

A young woman and a young man touch each others head

Our teams at Givaudan have created G-Evocations™, an innovative methodology designed to measure the evocation of sensuality in fragrances from the consumer’s perspective.

To uncover the true thoughts and motivations of consumers, G-Evocations™ uses methods often used in psychology, to encourage participants to express their feelings indirectly, projecting their thoughts onto visual stimuli rather than through direct questioning. At the core of G-Evocations™ is a carefully curated board of images that serves as a visual language to interpret reactions to fragrances.

Valuable insights are gleaned with this approach, enriching our understanding of consumer preferences and enhancing our ability to create fragrances that truly evoke sensuality.

Watch the video

Component content