Givaudan extends its olfactory and innovation expertise to the pet care segment with PetTech
Givaudan, the global leader in fragrance and beauty, introduces its new PetTech platform. Backed by extended insights and sustained by Givaudan’s leading-edge technologies and hedonic creations, the Company has expanded its pet care knowledge.
As the global pet product market is expected to grow over 25% from now until 2026¹, and with 83% of pet owners expecting to spend more on pet care over the next 6 months², consumer demand for efficient and scented pet care products has considerably evolved. Environment, preservation of health, wellbeing and connection with nature are the fastest growing priorities for pet owners.
PetTech draws upon a deep understanding of environmental malodour, supported by extensive insights from vets, groomers, and consumers. By combining Givaudan’s proprietary technologies and fragrance creativity, PetTech marks a milestone in addressing pet owners’ expectations for highly efficient products that are greener and safer for both their pets and surroundings.
In order to provide the most effective fragrance solutions, the PetTech platform leverages our:
- Zap portfolio, to address pets’ malodour issues.
- Wellbeing technologies³ to provide impactful benefits to pet owners and their families.
- 100% biodegradable fragrance delivery system technologies, Bloomtech™ and Stereocaps™4, to ensure an enduring freshness in a planet-friendly way.
“PetTech demonstrates our latest technology application in sustainable delivery solutions,” says Caroline Leclerc, Business Development & Marketing Director on Delivery Systems. “For instance, our Bloomtech™ innovation and tailored palette of hedonics led us to obtain superior results in terms of fragrance intensity and malodour suppression in cat litter.”
Dominique Bession, Fabric & Home Care Category Director, adds: “PetTech paves the way to new creative and innovative opportunities. Driven by a holistic approach towards the pet care segment, PetTech also considers the evolving needs and behaviours of pet owners to deliver on their expectations and delight them in a multisensorial way.”
PetTech demonstrates the endless versatility of Givaudan’s innovation and creativity, as well as its commitment in designing more efficient and safer fragrance solutions in line with our purpose; creating for happier, healthier lives with love for nature.
Euromonitor International 2020
Euromonitor, Rover.com 2021
and 4. Patented technologies developed by Givaudan. Contact us to know more.
Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating for happier, healthier lives with love for nature. Together with our customers we deliver food experiences, craft inspired fragrances and develop beauty and wellbeing solutions that make people look and feel good. In 2022, Givaudan employed almost 16,700 people worldwide and achieved CHF 7.1 billion in sales with a free cash flow of 6.7%. With a heritage that stretches back over 250 years, we are committed to driving long-term, purpose-led growth by improving people’s health and happiness and increasing our positive impact on nature. This is Givaudan. Human by nature. Discover more at: www.givaudan.com.
Givaudan Fragrance & Beauty craft inspired fragrances to perfume lives and memories, and develop innovative beauty and wellbeing solutions that make people look and feel good all over the world. Nature is both our responsibility and our most precious muse. We are just as committed to sustainability as we are to creating innovative products that satisfy consumer needs and anticipate their desires. With a collaborative approach that favours co-creation, we have built a diverse portfolio across personal care, fabric care, hygiene, home care, fine fragrances, and beauty, reflecting our multidisciplinary expertise. This is Givaudan. Human by nature. Learn more at www.givaudan.com/fragrance-beauty.
Pauline Martin, Fragrance & Beauty Communications