Pioneering pet care solutions with PetTech
From cats to dogs, our global obsession with pets – and the number of pet owners – is on the rise.
As ‘pet parents’ multiply, so too does the range of products for our furry companions. However, living with a beloved pet can be challenging, from shedding fur to unpleasant odours. Givaudan is now addressing these frustrations by leveraging its olfactory expertise and fragrance technologies for the pet care market. Through its innovative PetTech platform, Givaudan introduces exciting solutions to enhance pet hygiene and grooming.
Deep expertise in consumer fragrances serves pet care segment
Adoring pet owners prioritise their pets’ wellbeing and are discerning in their products, seeking preventive, premium and environmentally conscious options. They are also willing to invest: an estimated 83% of pet owners anticipate spending more on pet care over the next months.
Love for their pets extends to a love for the planet too, as owners have a strong interest in sustainable, biodegradable and compostable products.
“Driven by a holistic approach towards the pet care segment, PetTech considers the evolving needs and behaviours of pet owners to deliver on their expectations and delight them in a multisensorial way.”
Dominique, Fabric & Home Care Category Director
Introducing PetTech, Givaudan’s innovative solutions for pet care
Givaudan's extensive expertise in consumer fragrance enables innovative solutions that enhance the harmony between pet owners and their furry friends. These ‘mood technology’ innovations come under the new PetTech platform, which harnesses Givaudan’s olfactory creativity to develop smart-release fragrance technology, available in different formulations and applications.
This innovative breakthrough is rooted in Givaudan’s extensive fragrance expertise and deep insights into malodour concerns collated from veterinary experts, groomers and consumers, and are all designed to help enhance pet parents’ emotional wellbeing.
Givaudan’s breakthrough mood technologies are based on deep insights into malodour concerns from veterinary experts, groomers and consumers and will help enhance pet parents’ emotional wellbeing.
Fragrance science for pet hygiene: addressing pet owners’ needs
PetTech was born from an understanding of what pet owners need and what pets respond to. Many pet owners currently use scented air sprays, specialist laundry and detergent for their pet’s items, as well as deodorisation products and pet shampoo. Products that are safe and gentle are key criteria for pet owners, which is why Givaudan developed appropriate fragrances based on global consumer insights.