Givaudan enters a new era of fragrance and oral care flavour design with MoodScentz™+
Elevation of our pioneering creation platform that enhances the analysis of consumer emotions with advanced brain-imaging capability
Givaudan, the global leader in fragrance and beauty, unveils a breakthrough evolution of its industry-leading MoodScentz™ fragrance and oral care flavours design programme. The newly upgraded MoodScentz™+ redefines our understanding of emotional experience while introducing a new neurobiology measurement capability based on extensive data mining.
In a world where mental health has become a top priority, with 85%* of people thinking that fragrance can positively impact their mood and wellbeing, MoodScentz™+ perfectly reflects Givaudan’s ability to develop tailored solutions that respond to changing consumer needs. The upgraded platform is the result of four years of partnership with world-renowned academic leaders and a heritage of more than 35 years in neuroscience research.
MoodScentz™+ now allows perfumers and oral care flavourists to create compositions that positively enhance emotions, covering an extensive range of positive moods: Relax & Unwind, Invigorate & Recharge, Happy & Blissful. MoodScentz™+ relies on patent-pending creative fragrance and oral care flavours design based on combinations of ingredients with specific scientific and consumer-proven mood benefits.
The revolutionary research behind MoodScentz™+ builds upon the Company’s existing neurobiology innovation:
- Reliable mood-enhancing fragrance and oral care flavour design algorithms covering an extensive olfactive palette and supporting all product categories
- Real-time emotional response measurement, using the novel InSituScanz™ brain-imaging capability, available worldwide
- Scientific validation with more than 7,000 people through a combined approach using InSituScanz™, verbal and non-verbal techniques
MoodScentz™+ enables the identification and creation of solutions to deliver a new cartography of emotions for scent and taste. By unlocking a deeper understanding of consumer needs, the upgraded platform broadens the potential for mood-enhancing across all fragranced products categories and oral care flavours.
This ground-breaking MoodScentz™+ advance demonstrates Givaudan’s ongoing commitment to developing technologies for a brighter future, in line with the Company's purpose of ‘Creating for happier, healthier lives with love for nature’.
* Data coming from Givaudan CMI studies
Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating for happier, healthier lives with love for nature. Together with our clients we deliver food experiences, craft inspired fragrances, and develop beauty and wellbeing solutions that make people look and feel good. In 2021, Givaudan employed over 16,800 people worldwide and achieved CHF 6.7 billion in sales with a free cash flow of 12.6%. With a heritage that stretches back over 250 years, we are committed to driving long-term, purpose-led growth by improving people’s health and happiness and increasing our positive impact on nature. This is Givaudan. Human by nature. Discover more at www.givaudan.com.
Givaudan Fragrance & Beauty craft inspired fragrances to perfume lives and memories, and develop innovative beauty and wellbeing solutions that make people look and feel good all over the world. Nature is both our responsibility and our most precious muse. We are just as committed to sustainability as we are to creating innovative products that satisfy consumer needs and anticipate their desires. With a collaborative approach that favours co-creation, we have built a diverse portfolio across personal care, fabric care, hygiene, home care, fine fragrances, and beauty, reflecting our multidisciplinary expertise. This is Givaudan. Human by nature. Learn more at www.givaudan.com/fragrance-beauty.
Pauline Martin, Fragrance & Beauty Communications