Givaudan strengthens Sense Preservation portfolio with NaNino+™, a new natural nitrite alternative for processed meat

Innovation providing multiple sensorial benefits to be unveiled at IFFA 2022

11 May 2022 · 11:00 CEST

Givaudan today introduced NaNino+™, a patent-pending synergistic combination of plant-based ingredients and natural flavourings that can be used as a nitrite replacement in processed meat. Expertly designed with our natural ingredients, it provides a lasting multi-sensorial food experience with great taste, colour and freshness.

With the increased scrutiny around nitrites and growing consumer demand for healthier alternatives, processed meat manufacturers are looking for clean label solutions to naturally avoid the use of nitrites in their recipes.

“Because nitrites provide multiple benefits, replacing them is no easy task. Alternative solutions must provide the same level of performance without the associated risks. This is what sets NaNino+™ apart: it’s an integrated solution that not only ensures freshness throughout shelf life, but also delivers a cured-like multi-sensory experience in terms of taste and colour. This compelling combination provides high performance in the application itself and may allow for a “nitrite-free” claim on the label .”

Guillaume Gaborit, Global Product Manager for Sense Preservation at Givaudan

NaNino+™ is a new addition to the company’s Sense Preservation portfolio of natural shelf life solutions and complements its existing clean label curing alternatives. Available initially in Europe for emulsified cooked sausages to start, expansion to other applications, such as cooked ham and bacon will follow. As regulations vary significantly from market to market, Givaudan has the capabilities to support customers by tailor-fitting NaNino+™ and other natural shelf life solutions to local regulations and consumer preferences.

“The launch of NaNino+™ at IFFA is well timed as many European regulators are questioning the use of nitrites in processed meat. NaNino+™ offers manufacturers the recognisable, clean labelling consumers have come to expect.” 

Aurélie d'Espalungue, Regional Product Manager Functional Ingredients, Europe

The IFFA trade fair will be taking place from 14-19 May 2022 in Frankfurt, Germany. Visitors will have an opportunity to learn more about NaNino+™ and other solutions for creating market-winning food experiences at stand B20 in hall 12.1.

14 May 2022
19 May 2022
IFFA Trade Fair 2022
Stand B20 in hall 12.1
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About Givaudan
Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating for happier, healthier lives with love for nature. Together with our customers, we deliver food experiences, craft inspired fragrances, and develop beauty and wellbeing solutions that make people look and feel good. In 2021, Givaudan employed over 16,800 people worldwide and achieved CHF 6.7 billion in sales with a free cash flow of 12.6%. With a heritage that stretches back over 250 years, we are committed to driving long-term, purpose-led growth by improving people’s health and happiness and increasing our positive impact on nature. This is Givaudan. Human by nature. Discover more at
About Taste & Wellbeing
Powered by innovation and creativity, Givaudan Taste & Wellbeing aims to shape the future of food by becoming the co-creation partner of choice to its customers. Built on its global leadership position in flavours and taste, the Company goes beyond to create food experiences that do good and feel good, for body, mind and planet. With an expanded portfolio of products across flavours, taste, functional and nutritional solutions and a deep knowledge of the food ecosystem, Givaudan’s passion is to collaborate with customers and partners to develop game-changing innovations in food and beverage. This is Givaudan. Human by nature. Learn more about how we are shaping the future of food at:

For further information please contact
Eve Landen, Media Manager, Givaudan Taste & Wellbeing
T +33 4 9023 7020
Jamie Till, Instinctif Partners
T +44 7581 480 083
To arrange a meeting at IFFA please contact
Sophie Caplan, Givaudan Taste & Wellbeing
T +41 798 750527