It’s time for a fresh take on the perfect pint

Change is brewing in the beer market

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Change is brewing in the beer market. Consumers are looking for fresh flavours and authentic no/low choices.

Our concepts and brewer’s toolkit can help you craft customised and innovative solutions to win over non beer drinkers and drive volume growth – without compromising on speed.

Explore our insights

Discover what’s brewing in the beer market.

Consumer study

We surveyed nearly 4,000 beer drinkers across 6 European countries and carried out a virtual shopper study to find out what drives consumers to put a new beer in their trolley.

BeerTrek

We travelled to London, Amsterdam, Warsaw and Barcelona to see, taste and understand how innovators are redefining the boundaries of traditional brewing.

Get the insights

Discover our concepts

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Discover our concepts

Find out how we transformed our insights into seven innovations.

Red Rum Punch

Bold cocktail-inspired beer with rich rum flavours and a vibrant mix of raspberry, pineapple, and pomegranate.

Yuzu Flavoured Lagerita

A zesty blend of Yuzu and traditional margarita, combining crisp and citrusy flavours with the refreshment of beer.

Juicy New England

Non-alcoholic beer featuring fruity, tropical flavours, hazy appearance, and the classic New England IPA taste.

Hop-Session

A perfectly balanced citrusy fresh hop beer with low ABV, offering a refreshing and drinkable experience.

Rosé Chic

Sophisticated beer-wine hybrid blending beer’s refreshment with wine’s complexity, perfect for aperitifs and meals.

Fruity Hop Wave

Refreshing non-alcoholic hop water with a vibrant mix of berries and hops, transforming the traditional hop water experience.

Mango Lychee Crush

An effortlessly tropical beer blending mango and lychee with a mildly sour base for smooth, easy sipping.

Discover our concepts

Dive into our toolkit

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Dive into our toolkit

Develop successful innovations without compromising on speed.

Looking to create a…

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Looking to create a...

Element

… cocktail-inspired, fruity beer?

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78% of younger women are interested in cocktail or mocktail-inspired beers but it can be a challenge to recreate the same fresh and fruity flavour in every batch.

Here’s how we can help:

Juice based compounds

Juice modifiers

Taste solutions

Unique TasteTrek® Citrus flavours

… grape or wine inspired hybrid?

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Many beer drinkers are looking for an elevated experience to enjoy with a special meal or aperitif, and wine and beer hybrids are becoming more popular. But we know it can be a challenge to create a wine-inspired beer mix without using wild fermentation or adding grape skin.

Here’s how we can help:

Creative grape profiles

Colour additives and foodstuffs

Juice based compounds

Beer flavours

… hop water?

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Our research revealed that 92% of consumers are very interested in non-alcohol beer with health benefits but it can be challenging to create a balanced, stable product.

Here’s how we can help:

Hop flavours

Provenance solutions

TasteSolutions® Sweet and Mouthfeel

Functional integrated solutions

… mainstream sour beer?

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80% of younger women are interested in exotic fruit sours but many craft products contain a high amount of fruit puree, making it very expensive to produce.

Here’s how we can help:

Beer flavours

Beer TasteSolutions®

Authentic fruit profiles

Unique TasteTrek® Citrus flavours

… new style NEIPA?

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76% of consumers would like to try beers with a fruity flavour – and a tropical flavour is one of their favourite flavour directions. But the instability of the hop flavour, stable supply and taste consistency can make it a challenge to develop new innovations.