More colour than ever with Sense Colour

Let’s co-create the colourful food experiences your consumers crave using the broadest palette of natural colours brought to life by an unparalleled team of experts.

Colour has the power to shape opinion, drive emotion, and trigger curiosity. While colour remains a dominant factor in buying decisions, only 14% of consumers say they are willing to accept artificial colourants (Pantone & Innova). Natural colours can transform your products into bold food experiences. With the addition of the DDW portfolio and capabilities, our new Sense Colour offering gives you more colours, more inspiration, more expertise, and more opportunities for product success.

More natural colours. More colourful food experiences

With our broadest palette ever, you have more possibilities to discover the perfect colour for your application. Choose from options including caramels, burnt sugars, naturbrown ingredients, standard natural colours, and colouring foods.
 

Welcome to Sense Colour

Curious about our full range? Explore the brochure for a peek at our expanded Sense Colour portfolio.

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More expertise for more exciting consumer products

Meet an expanded and dedicated team of experts ready to provide you with everything you need to turn your next project into a colourful and enticing food experience. Their core capabilities include: consumer insights and market analysis, expert application and formulation support, efficient and experienced manufacturing, and a super-responsive customer support ecosystem.

Co-create with a team of passionate experts, no matter where you’re located. Our expanded global footprint now has 17 production sites, 7 R&D centres, and more than 30 application labs around the world.

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Finding colour inspiration

Turn your ears to the latest episode of our podcast, ‘Colour Journey’, where our experts reveal how we use natural colours to produce vibrant food experiences, where we source inspiration, and what’s next in the world of natural colours.

Co-creating together for more of what your customers crave

Colours, flavours, and our full range of other food ingredients are now available in one place, so you can easily give your customers the best food experiences from first sight to last bite.

 
Co-create your next market-winning food experience. An expanded portfolio means more opportunities to satisfy consumers by combining the right colours, flavours, botanicals, and more to develop a comforting, surprising, or exciting food experiences. Work together with our experts, resources, and full range of solutions, to develop your next product and deliver the food experiences consumer want.

Interested in ideas for food experiences that do good and feel good for body, mind, and planet? Take a look at these inspirational product concepts to see how we can work with you to co-create the next generation of food experiences.

Get started with Sense Colour

Enjoy more colour, more inspiration, more expertise, and more support with Sense Colour. Fill out the form below to get started on your next project.

This page is intended to provide business-to-business information. It is not for communication to end consumers. The information provided and its uses must be checked for compliance under appropriate local regulations.

There is currently no harmonised legal definition for naturalness of food ingredients. Any communication to end consumers must be done according to the appropriate local regulations/guidances.