GLP‑1 Wellbeing Collection: advancing wellness through taste innovation

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  • Understanding the GLP-1 consumer journey
  • Mitigation of side effects
  • High convenience
  • Appealing, nourishing food
  • Healthy weight maintenance
  • Why partner with Givaudan?
  • What’s next?
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Every GLP‑1 consumer journey is unique.

The rise of GLP‑1 receptor agonists is transforming how millions approach health, appetite, and nutrition. As consumers adapt to reduced appetites and evolving tastes, they’re looking for foods and beverages that deliver balanced nutrition, hydration and satisfying flavour. Because no two consumers experience the GLP-1 journey the same way, understanding each variation is key to truly addressing their needs.

This is why we co-create solutions for every stage of the journey, from helping to minimise undesirable effects during weight loss and supporting muscle health to encouraging weight maintenance, all with the goal of making healthy eating accessible and enjoyable every day.
 

Solutions for every stage of the journey

Givaudan consumer research (2025) revealed distinct stages in the GLP-1 journey. Our unique approach recognises that, as GLP‑1 consumers move through different stages, their nutritional and sensory needs evolve. Givaudan’s integrated portfolio supports brands in addressing each stage with targeted solutions that combine taste, functionality, and enjoyment.

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Mitigation of side effects
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High convenience
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A woman and a child are shopping in a grocery store, surrounded by wooden baskets of apples and other produce. The woman holds a green shopping basket while the child offers her an apple, conveying a warm and engaging shopping moment.
Appealing, nourishing food
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Healthy weight maintenance
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Mitigation of side effects
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Mitigation of side effects

Early in the journey, consumers often experience reduced thirst, fatigue, or digestive discomfort. 

A man in a grey sleeveless hoodie stands on a bridge, smiling while drinking from a water bottle. He wears white headphones and is bathed in warm sunlight, suggesting a relaxed and active mood.

To help address these challenges, Givaudan offers:

  • Functional hydration solutions supported by advanced flavour tools and effective masking of mineral off-notes.
  • Natural energy solutions for fatigue.
  • Scientifically backed botanicals for benefits such as muscle recovery and healthy blood flow.
  • GI‑tract support from healthy fibres well as natural extracts for digestive balance.
High convenience
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High convenience

As appetite diminishes and meal patterns shift, convenience and nutrient density become key. 

A woman with tattoos smiles as she enjoys a salad in a bright kitchen. She holds a fork with greens in one hand and a bowl of salad in the other, radiating joy.

Givaudan enables development of high‑protein, ready‑to‑go options through:

  • Tailored, consumer-preferred flavour solutions for versatile applications across beverages, dairy, savoury, and snacks.
  • Taste masking for high‑protein bitterness and astringency, allowing higher protein content without compromising enjoyment.
  • Mouthfeel and indulgence enhancement tools delivering roundness and improved palatability.
  • Taste solutions for successful sugar and sodium reduction in snacks or beverages.
Appealing, nourishing food
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Appealing, nourishing food

When users seek balanced, full‑flavour options to sustain wellbeing. 

A woman and a child are shopping in a grocery store, surrounded by wooden baskets of apples and other produce. The woman holds a green shopping basket while the child offers her an apple, conveying a warm and engaging shopping moment.

Givaudan helps create products that combine nutrient enrichment with sensory satisfaction:

  • Natural fibres, vitamins, and fruit & vegetable powders to enhance nutritional appeal.
  • Taste solutions that refine flavour balance and mask high‑protein or vitamin off‑notes.
  • Solutions for creating savoury depth, supporting reformulated ready meals, soups, or bouillons.
Healthy weight maintenance
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Healthy weight maintenance

In the long‑term stage, consumers look to sustain results with enjoyable, health‑focused choices. 

A person with long dark hair sits on a purple yoga mat in a bright, airy room, smiling while stretching their feet. Sunlight streams through the large windows, illuminating greenery on the windowsill.

Givaudan’s portfolio supports weight maintenance and metabolic balance through:

  • Bioactive ingredients to support weight management, glucose control, and satiety.
  • Prebiotic fibres  for gut health and blood sugar support.
  • Taste tools for indulgent nutrition formats.
Why partner with Givaudan?
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From hydration to energy, comfort to convenience, and satisfaction to sustained wellbeing, Givaudan’s GLP-1 Wellbeing Collection offers science‑backed, taste‑led solutions to help brands support GLP‑1 consumers at every stage of their journey.
 

Why partner with Givaudan?

Our goal is simple: to empower brands to lead the next wave of enjoyable, health‑forward innovation for GLP‑1 consumers.

Data‑driven understanding
Proprietary research on GLP‑1 users.
Proven expertise
Decades of experience taste science, nutrition formulation and sensory innovation.
End‑to‑end partnership model
Consumer insight to testing, prototyping and launch.
Commitment to wellbeing and sustainability
Ingredients sourced with care for people and planet.
What’s next?
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What’s next?

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Connect with us
Connect with a Givaudan expert to discover how our GLP‑1 consumer insights and integrated solutions can elevate your next product vision, from first concept to market launch.
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Learn from us
Discover our North American GLP‑1 consumer research, offering deeper understanding of evolving wellness needs and taste behaviours.
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This information is not legal or regulatory advice; companies are solely and exclusively responsible for conducting their own regulatory and legal evaluation on consumer facing product labeling and packaging, including all claims as well as how they decide to identify and disclose ingredients on your product.

The information provided may or may not be applicable to, or satisfy, all regulatory requirements for all global regions. Specific regulatory requirements must be evaluated to ensure compliance within the individual countries and regions.

Ingredient information is for educational purposes only; specific ingredients are not intended to prevent, treat, mitigate or cure any disease states.