The best kind of heat wave coming your way
What’s next for hot & spicy?
Spicy food is no longer just about taste – it’s an experience. Consumers are embracing the thrill of heat, fueled by viral food challenges that dominate social media – those daring moments where people test their limits with extreme spice levels and share their reactions online. From fiery sauces to bold ready meals, the love for hot and spicy flavours reflects both cultural heritage and personal preference.
At Givaudan, we partner with you to translate global insights into unforgettable experiences. Our cutting‑edge hotness technologies, sensory science and culinary expertise set us apart, enabling you to go beyond simple ingredients to deliver authentic, multi-sensory creations your consumers will love.
Our hot & spicy solutions go beyond flavour.
We explore how natural ingredients awaken multiple senses – creating experiences that feel as good as they taste.
Chili pepper
Sensation: hot, pungent
Example: jalapeño, habanero, cayenne, tabasco
Black pepper
Sensation: hot, aromatic
Example: black pepper, white pepper, long pepper, pink pepper
Ginger
Sensation: warming, aromatic
Example: ginger, galangal, purple ginger
Mustard
Sensation: burning, irritant
Example: mustard, horseradish, wasabi
Szechuan pepper
Sensation: tingling, numbing
Example: szechuan pepper, jambu (acmella)
Flavour is more than taste. It is the integration of taste, smell, and sensation.
Givaudan has more than 600 items in its hot & spicy portfolio, including a wide range of plants and exotic ingredients. There are also differentiating modulators to harmonise and boost the hot sensations.
We’ve conducted extensive sensory profiling of leading snack and sauce products across global markets, analysing over 100 samples.
Over 80% of consumers frequently enjoy hot and spicy foods from different cultures, and 1 in 3 are always open to trying new spices.
Get in touch with one of our experts to learn more
The best kind of heat wave is coming your way. Ride the wave.
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