The best kind of heat wave coming your way
What’s next for hot & spicy?
Spicy food is no longer just about taste – it’s an experience. Consumers are embracing the thrill of heat, fueled by viral food challenges that dominate social media – those daring moments where people test their limits with extreme spice levels and share their reactions online. From fiery sauces to bold ready meals, the love for hot and spicy flavours reflects both cultural heritage and personal preference.
At Givaudan, we partner with you to translate global insights into unforgettable experiences. Our cutting‑edge hotness technologies, sensory science and culinary expertise set us apart, enabling you to go beyond simple ingredients to deliver authentic, multi-sensory creations your consumers will love.
Our hot & spicy solutions go beyond flavour.
We explore how natural ingredients awaken multiple senses – creating experiences that feel as good as they taste.
Chili pepper
Sensation: hot, pungent
Example: jalapeño, habanero, cayenne, tabasco
Black pepper
Sensation: hot, aromatic
Example: black pepper, white pepper, long pepper, pink pepper
Ginger
Sensation: warming, aromatic
Example: ginger, galangal, purple ginger
Mustard
Sensation: burning, irritant
Example: mustard, horseradish, wasabi
Szechuan pepper
Sensation: tingling, numbing
Example: szechuan pepper, jambu (acmella)
Flavour is more than taste. It is the integration of taste, smell, and sensation.
Givaudan has more than 600 items in its hot & spicy portfolio, including a wide range of plants and exotic ingredients. There are also differentiating modulators to harmonise and boost the hot sensations.
We’ve conducted extensive sensory profiling of leading snack and sauce products across global markets, analysing over 100 samples.
Over 80% of consumers frequently enjoy hot and spicy foods from different cultures, and 1 in 3 are always open to trying new spices.
Givaudan’s 7th Givaudan’s Chef’s Council returns this March in Mexico City, bringing together world-renowned chefs and our flavour experts to explore the next frontier of Hot & Spicy innovation.
LATIN AMERICA
Chef Ricardo Muñoz Zurita
(Mexico City)
Azul Histórico, Azul Condesa, Azul y Oro
Chef, researcher, and author known as ‘the anthropologist of Mexican cuisine’. Honored by TIME magazine as ‘Prophet and Preserver of Mexican Culinary Tradition’, he has served as a consultant for UNESCO recognising Mexican cuisine as Intangible Cultural Heritage of Humanity.
NORTH AMERICA
Chef Saul Montiel
(New York City)
Owner of Única Tacos y Tequila, Executive Chef at Cantina Rooftop
Television personality, and Epicurious chef, he has been featured on Telemundo, Univision, Today Show, Good Day NY, NY Post, Food Insider, Forbes, Time Out, Cooking Channel, Food & Wine, Condé Nast Traveller, Food Network’s Chopped, and more.
ASIA PACIFIC
Chef Qian YiBin (钱以斌) (Shanghai)
Founder of Fusion Creative Kitchen
Renowned contemporary master chef of Chinese Cuisine specialising in Sichuan and Hunan flavour systems, China Olympic culinary team coach, World Chefs Challenge international judge.
EUROPE
Chef Cyrus Todiwala
(London)
Chef Proprietor of Café Spice Namasté
Award-winning chef, restaurateur, author, and culinary educator, BBC Food Personality of the Year 2014, Catey Award winner, his Café Spice Namasté is one of the world’s longest-running Michelin Bib Gourmand restaurants.
SAMEA
Chef Mythrayie Iyer
(Bengaluru)
Head Chef at Farmlore and Founder of Spice Conscious Studio
Culinary innovator with a strong commitment to sustainability and regional ingredients, winner of the San Pellegrino Young Chef 2022-2023 for South Asia and the Middle East.
Get in touch with one of our experts to learn more
The best kind of heat wave is coming your way. Ride the wave.
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