Next-gen chicken: heritage flavours, bold innovations
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Create bold, heritage-inspired chicken profiles with next-gen flavour solutions.
In the Asia-Pacific region, consumers are looking for more impactful chicken flavours. They want more sophisticated tastes.
Givaudan helps you deliver them – impactful, heat-stable, high-intensity chicken flavours, tailored for diverse applications and requirements – with a suite of next-gen flavours and sensory tools. Backed by exclusive consumer insights, we help you accelerate formulation, reduce development time, and bring differentiated, cost-efficient flavours to market.
Explore next-gen chicken flavour solutions. Read the guide to find out how you can meet consumer demand for bolder, richer chicken tastes and stand out on the shelf.
Honouring a deep-rooted culinary tradition
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Honouring a deep-rooted culinary tradition
Givaudan’s consumer research explored what consumers across APAC want in convenience chicken products.
Consumers across APAC crave boldness and familiarity
They want chicken that tastes like home – but elevated, intense and complex.
Lighter, newer flavours
Preferred by younger women in Japan who embrace familiar favourites for mid-day snacking.
Source: Givaudan Study 2023
Sensory clusters
Identified in China:
1. Livery and marrow +
2. HVP and roasted +
3. Meaty +
4. Clear chicken soup
Source: Givaudan Study 2020
1 in 3
Indonesian consumers who use chicken broth desire a more authentic taste from chicken broth products.
Source: Givaudan Study 2024
1 in 3
Filipino chicken noodles consumers are seeking more delicious (malinamnam) options.
Source: Givaudan Study 2024
Recreate familiar tastes
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Recreate familiar tastes with next-gen flavour solutions
Givaudan’s TasteEssentials® chicken solutions are designed to deliver holistic taste experiences, built for high-impact flavour and stability.
High intensity and impact
Create memorable, rich chicken notes, with dose efficiency.
Enhanced stability and longevity
Innovate with robust, heat-stable flavours that maintain their integrity and impact throughout high-temperature processing and shelf life.
Increased cost-efficiency
Create more value with concentrated flavours that deliver more with less, reduce storage needs, and support viable recipes, enhancing efficiency across your operations.
Deeper sensory understanding
Use our first-of-its-kind Chicken Language Wheel to understand the nuances and complexities of chicken, facilitating seamless co-creation from kitchen to production.
Crafting impactful, convenient formats
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Explore with us to craft impactful, convenient formats that deliver results
Design unforgettable sensory experiences and stand out in any convenience category.
Bouillon
Fried chicken
Noodles
Snacks
Processed chicken
(e.g. nuggets, sauces)
Condiments and sauces
Unleash new possibilities
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Unleash new possibilities for your chicken creations with Givaudan
Go beyond taste
Gain deeper sensory insights beyond taste with our proprietary tools, including reaction flavour and high-impact molecules, to decode complex flavour nuances and create holistic chicken experiences.
Get to market faster
Leverage our powerful suite of proprietary digital tools, including consumer foresight and AI co-creation, to transform your processes and drive innovation.
De-risk your launch
Navigate the path to launch with confidence, supported by our end-to-end regulatory guidance, proactive scientific advocacy, and reliable supply chain to ensure your success worldwide.
Co-create elevated chicken experiences
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Discover how to co-create elevated chicken experiences
Read the guide to find out how you can meet consumer demand for bolder, richer chicken tastes and stand out on the shelf.
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