Givaudan opens a new fragrance creative centre in Jakarta, Indonesia to foster co-creation with local customers

Givaudan, the global leader in Fragrance & Beauty, today announced the opening of its new fragrance creative centre in Jakarta, Indonesia called ‘10 Capital‘. Designed as a hub of co-creation, the centre brings together Givaudan’s Consumer Products and Fine Fragrance teams under one roof to collaborate closely with local brands and entrepreneurs – from the first spark of inspiration through to the final olfactory signature.

As part of Givaudan’s continued investment in Southeast Asia, one of the world’s fastest-growing fragrance markets, ’10 Capital‘ reflects the Company’s ambition to deepen its partnership with customers in the region by combining creativity, technical expertise, and market understanding.

The centre hosts a dedicated team including perfumers, creative assistants and an application lab, all operating across categories and connected to Givaudan’s global network of fine fragrance and consumer products experts. Complementing ’10 Capital‘, The Foundry – a collaborative environment dedicated to fine fragrance – fosters direct engagement between perfumers, specialists, and customers. With its distinctive circular workspace and ingredients wall, The Foundry provides a sensory playground where creativity and craftsmanship converge.

“This investment reinforces our commitment to co-creation and agility for our consumer products business. By situating our teams closer to our customers, we can rapidly transform ideas into market-ready solutions that celebrate the vibrancy and diversity of the Indonesian and Southeast Asian fragrance landscape.”

Felix Mayr-Harting, Global Head of Consumer Products

“’10 Capital‘ marks a new chapter in our regional presence, reflecting our belief in the extraordinary creativity emerging from Southeast Asia. It reflects our strategy to invest in innovation and collaboration, shaping the future of fine fragrance in this inspiring region. By combining local insights with Givaudan’s global artistry, we are empowering a new generation of brands to translate their unique identity into signature scents that resonate deeply with consumers.”

Xavier Renard, Global Head of Fine Fragrance

During the press event, Givaudan invited a select group of media and influencers to a unique behind-the-scenes immersion, presenting the meticulous artistry and pioneering spirit that define perfume creation, an experience rarely accessible to the public.

Attendees experienced Givaudan’s fragrance expertise and its commitment to innovation through a live introduction of www.givaudanperfume.id, Indonesia’s first dedicated digital platform for scent creation and inspiration launched in 2024. Then, they participated to a roundtable discussion on global trends and insights shaping the future of perfumes, with experts such as Arnaud Guggenbuhl, Global Head of Marketing, Insight & Image, and Naila Hamayed, Global Creative Vision Leader, Fine Fragrance, gaining a deeper understanding of how fragrances are envisioned, developed, and brought to market. 

“As an Indonesian perfumer, I’m proud to see how rapidly the fragrance industry has grown here. This new creative centre allows us to collaborate more intimately and support our local customers throughout the entire fragrance development process.”

Karina Mandala, Perfumer at Givaudan

Givaudan’s ’10 Capital‘ sets a new standard for fragrance development and marks an important milestone in strengthening the Company’s local presence and its ability to serve customers in Indonesia and across the whole region.

About Givaudan
Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating for happier, healthier lives with love for nature. Together with our customers we deliver food experiences, craft inspired fragrances and develop beauty and wellbeing solutions that make people look and feel good. In 2025, Givaudan employed over 17,500 people worldwide and achieved CHF 7.5 billion in sales with a free cash flow of 14.1%. With a heritage that stretches back over 250 years, we are committed to driving long-term, sustainable growth by improving people’s health and happiness and increasing our positive impact on nature. This is Givaudan. Human by nature. Discover more at: www.givaudan.com.

About Givaudan Fragrance & Beauty
Givaudan Fragrance & Beauty crafts inspired fragrances to perfume lives and memories, and develops innovative beauty and wellbeing solutions that make people look and feel good all over the world. Nature is both our responsibility and our most precious muse. We are just as committed to sustainability as we are to creating innovative products that satisfy consumer needs and anticipate their desires. With a collaborative approach that favours co-creation, we have built a diverse portfolio across personal care, fabric care, hygiene, home care, fine fragrances, and beauty, reflecting our multidisciplinary expertise. This is Givaudan. Human by nature. Learn more at www.givaudan.com/fragrance-beauty.

For further information please contact 
Pauline Martin, Fragrance & Beauty Communications
E pauline.martin.pm1@givaudan.com