Givaudan unveils ChériScentz™

Givaudan, the global leader in fragrance and beauty is proud to introduce ChériScentz™, a new technology that empowers perfumers to create scents that evoke sensuality in their creations. Because of the Company’s leadership and expertise, this groundbreaking fragrance design aid complements the already extensive range of neuroscience technology innovations, including MoodScentz™+, VivaScentz™ and DreamScentz™. 

Aligning with Givaudan’s commitment to enhance emotional connections through perfume, ChériScentz™ will allow consumers to embrace their sensuality in day-to-day life.

Sensuality is defined as the capacity to experience pleasure and connections through the senses.

This innovation delves into this concept, highlighting how odours can evoke feelings of attraction, intimacy, and shared experiences. With 95% of Brazilian women* connecting with sensuality when using a perfume, and 72% of French and American* consumers stating that someone’s fragrance can make them want to touch or kiss them, the importance of scent in fostering emotional bonds is clear.

“Givaudan’s Health and Wellbeing Centre of Excellence has played a crucial role in developing this patent-pending algorithm. This innovative tool, which was conceived in Brazil, harnesses advanced research derived from global consumer studies and is evaluated using G-Evocations™, a specialised method that assesses fragrance sensuality through visual stimuli. This approach guarantees high discrimination, quality results, and consumer relevance across diverse markets.”

Jeremy Compton, Global Head of Science and Technology Fragrances

As consumer preferences evolve, there is a growing demand for smells that reflect authenticity, inclusivity, and emotional connections. ChériScentz™ addresses these needs by enabling perfumers to create scents that are not only appealing but also resonate with the multifaceted nature of modern sensuality. This includes expanding fragrance offerings beyond fine fragrances to other product categories for bath, body, laundry, and home.

Discover the power of ChériScentz™, a revolutionary approach to create perfumes which capture the essence of true sensuality.

* Internal data

About Givaudan
Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating for happier, healthier lives with love for nature. Together with our customers we deliver food experiences, craft inspired fragrances and develop beauty and wellbeing solutions that make people look and feel good. In 2024, Givaudan employed over 16,900 people worldwide and achieved CHF 7.4 billion in sales with a free cash flow of 15.6%. With a heritage that stretches back over 250 years, we are committed to driving long-term, purpose-led growth by improving people’s health and happiness and increasing our positive impact on nature. This is Givaudan. Human by nature. Discover more at www.givaudan.com.

About Givaudan Fragrance & Beauty
Givaudan Fragrance & Beauty crafts inspired fragrances to perfume lives and memories, and develops innovative beauty and wellbeing solutions that make people look and feel good all over the world. Nature is both our responsibility and our most precious muse. We are just as committed to sustainability as we are to creating innovative products that satisfy consumer needs and anticipate their desires. With a collaborative approach that favours co-creation, we have built a diverse portfolio across personal care, fabric care, hygiene, home care, fine fragrances, and beauty, reflecting our multidisciplinary expertise. This is Givaudan. Human by nature. Learn more at www.givaudan.com/fragrance-beauty.

For further information, please contact 
Pauline Martin, Fragrance & Beauty Communications
E pauline.martin.pm1@givaudan.com