Givaudan Active Beauty takes Unispheres® Technology to the next level
Visual ingredients that awaken emotion and elevate perception
Today, Givaudan Active Beauty augments the power of Unispheres® Technology. Rooted in Swiss engineering excellence, this high-precision visualisation system goes beyond aesthetics to become a true performance perception amplifier, deepening consumer engagement. With over 35 years of expertise in the field of visualisation, Givaudan Active Beauty is once again setting new standards in the creation of multi-sensorial beauty experiences. Now, Unispheres® technology enters a new era where visual appeal and emotional connection go hand in hand with measurable effectiveness.
In a world where first impressions are paramount, visual ingredients are the first point of contact between a product and its consumer. Unispheres® Technology instantly captures consumer attention, giving way to ‘love at first sight’ through vibrant, eye-catching microspheres that enhance the product’s appeal and engage end-users. However, the journey doesn’t stop there. As the product is used, Unispheres® Technology creates moments of deeper emotional connection, improving perceived performance while providing moments of pleasure, delight and sensory engagement.
Leveraging an exclusive combination of cutting-edge, AI-powered scientific methodology and cognitive science, a new study revealed that 74% of users of a serum featuring Unispheres® Technology gave it a high efficacy rating (8 to 10/10), compared to only 55% for the same formula without Unispheres®. Unispheres® Technology significantly boosts both perceived performance and innovation.
More than just beauty, Unispheres® are consciously developed to be vegan, biodegradable and microplastic-free and designed to:
- awaken the senses,
- boost performance perception,
- support storytelling and claims,
- arouse curiosity and spark emotion.
At the heart of Unispheres® Technology are high-precision microspheres, designed to ensure uniformity of size, shape, and colour.
These spheres ensure formulation stability and ease of integration into all types of skin and hair care applications.
“Beauty is no longer just about results – it’s also about the perception of those results. Unispheres® Technology not only supports product performance – it enriches its perception through visuals that spark curiosity, evoke emotion, and foster confidence, creating a deeper, more engaging connection with the product.”
Fabrice Lefèvre, Innovation and Marketing Director
The two Unispheres® collections – Essentials and Signature – align with key industry trends such as personalisation, premiumisation, and holistic wellbeing. They enhance visual identity, elevate perceived efficacy, and create a powerful emotional link between consumer and product.
About Givaudan
Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating for happier, healthier lives with love for nature. Together with our customers we deliver food experiences, craft inspired fragrances and develop beauty and wellbeing solutions that make people look and feel good. In 2024, Givaudan employed over 16,900 people worldwide and achieved CHF 7.4 billion in sales with a free cash flow of 15.6%. With a heritage that stretches back over 250 years, we are committed to driving long-term, purpose-led growth by improving people’s health and happiness and increasing our positive impact on nature. This is Givaudan. Human by nature. Discover more at: www.givaudan.com.
About Givaudan Fragrance & Beauty
Givaudan Fragrance & Beauty crafts inspired fragrances to perfume lives and memories, and develop innovative beauty and wellbeing solutions that make people look and feel good all over the world. Nature is both our responsibility and our most precious muse. We are just as committed to sustainability as we are to creating innovative products that satisfy consumer needs and anticipate their desires. With a collaborative approach that favours co-creation, we have built a diverse portfolio across personal care, fabric care, hygiene, home care, fine fragrances, and beauty, reflecting our multidisciplinary expertise. This is Givaudan. Human by nature. Learn more at www.givaudan.com/fragrance-beauty.
About Givaudan Active Beauty
Givaudan Active Beauty crafts avant-garde cosmetic actives and high-end specialties that make people look and feel good. We bring nature’s most precious gifts to the art of personal care in the form of biotech & botanical high-performing molecules, delighting consumers. Our extensive portfolio of award-winning skin & hair ingredients spans a variety of benefits for human beauty: from well-ageing and self-tanners to radiance, microbiome-friendly, soothers, hydrators, and more. Backed by solid scientific recognition and consumers’ awareness, we remain at the cutting edge of this rapidly expanding market to deliver sustainable solutions supporting the growth of our customers. This is Givaudan. Human by nature. Learn more at www.givaudan.com/fragrance-beauty/active-beauty.
For further information please contact
Farida Tir Teerlinck, Active Beauty Communications
E farida.tir_teerlinck@givaudan.com