Silver Radiance™ programme – Supporting seniors’ wellbeing through fragrance
By combining research expertise and consumer understanding, Givaudan aims to expand its ability to serve the silver generation’s growing demand for wellbeing solutions.
Givaudan, a global leader in fragrance and beauty, announces today the launch of its innovative and holistic Silver Radiance™ programme, exclusively focusing on the silver generation.
In a context of a growing ageing population, Givaudan has deepened its understanding of the needs of the over-55s through consumer research with data collected from more than 7,000 seniors in 11 countries around the world.
Givaudan has a proven expertise in the study of wellbeing since the 1970s, including a focus on seniors’ needs initiated almost ten years ago. The aim of the Silver Radiance™ programme is to help improve the quality of living while ageing, through emotional, behavioural and physical benefits. The first step of this programme is crystallised today through the Silver Radiance™ solutions, bringing concrete tailored innovations to this population, from better sleep to higher energy levels.
Following the mission of developing healthy-ageing solutions, Givaudan has validated a unique portfolio of technologies and active ingredients aimed to improve seniors’ wellbeing, including:
Sleep: DreamScentz™
Studies show that poor sleep quality is one of the factors that has a major impact on the silver generation’s wellbeing. We have shown that DreamScentz™ can help seniors have better quality of sleep and help them wake up feeling more refreshed.
Energy: MoodScentz™
Many seniors report lower energy levels as they get older, but remaining active is an essential part of healthy ageing. Designed to awaken the senses, MoodScentz™ Invigorating can help seniors feel uplifted and invigorated in their daily lives.
Wellbeing: VivaScentz™
Mental wellbeing plays a key role in healthy ageing. VivaScentz™ technology helps to boost feelings of wellbeing by infusing consumers’ environment with a feel good enhancing scent.
“It’s so important to study this rapidly growing and incredibly diverse demographic. As we’ve discovered through our research, fragrance offers lots of exciting possibilities to positively impact seniors’ wellbeing.”
Emily Upstill, Givaudan Neuroscience Researcher
“It has been extremely rewarding to develop a better understanding of the needs of the silver generation, and how these are connected to fragrance. Now the journey has begun, we look forward to discovering even more opportunities to help seniors and support brands in the process of embracing healthy ageing.”
Simon Ellwood, Head of Givaudan's Health & Well-being Centre of Excellence in the UK
Through this highly-targeted programme, Givaudan pursues its mission to provide inclusive and pioneering solutions to ensure a healthy future, in line with the Company's purpose of ‘creating for happier, healthier lives with love for nature’.
For further information please contact
Marie Laure André, Fragrance & Beauty Communications
E marie-laure.andre@givaudan.com
