Protein and fibre: the GLP-1 power duo for weight wellness
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Strength and smart eating
Protein and fibre are increasingly important in GLP-1 and weight wellness product development. As appetites shift and portions become smaller, consumers are looking for foods and beverages that deliver more from every bite: nutrition, satisfaction, and everyday enjoyment.
Protein can help support strength, feelings of fullness, and balanced nutrition, while fibre brings additional nutritional value. Together, they create new opportunities for brands to develop products that deliver benefits without asking consumers to compromise on taste
Overview
Why protein and fibre matter right now
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Why are protein and fibre important for weight wellness?
Everyone talks about protein on the GLP-1 journey, but fibre deserves just as much attention.
As appetites shift and portions become smaller, consumers are looking for more from every bite: more nutrition, more satisfaction and more support for everyday wellbeing. Protein and fibre work together to meet those expectations, supporting foods and beverages that feel both nutritious and enjoyable.
Bringing both into one product isn’t always simple. Protein can introduce bitter, chalky or astringent off-notes, while fibre can affect texture and mouthfeel. Creating products consumers enjoy requires expert formulation, balancing nutrition with the creamy texture, taste and sensory appeal that consumers value and appreciate.
“Nearly half of adults globally are actively managing their weight. Among millennials (53%) and Gen Z (50%), the preference is not for diet products – it is for foods that work harder: delivering satiety, microbiome support, sustained energy, and genuine taste pleasure in every serving.”
McKinsey Future of Wellness Survey, November 2024
Where is protein and fibre innovation happening?
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Where is protein and fibre innovation happening?
Protein and fibre are moving into more everyday eating and drinking occasions. Across dairy, beverages, snacks, and meals, brands have an opportunity to combine nutritional value with formats consumers already know and enjoy.
Premium dairy
Greek yoghurt, high-protein yoghurt drinks, and fortified milks are driving category premiumisation globally, with the addition of prebiotic fibres to support gut health.
Functional beverages
Protein shakes, waters and ready-to-drink nutrition beverages are moving beyond sports nutrition and into mainstream wellness. To succeed, they need to deliver nutritional value without chalkiness, heaviness or lingering off-notes.
Satisfying snacking
Functional bars, bites and savoury formats are reshaping the snack aisle. Protein and fibre can help these products feel more satisfying, while taste and texture still determine whether consumers will try them again.
Meal occasions
Nutritional fortification is expanding into soups, sauces, baked goods and breakfast products. These familiar formats can help consumers add more nutrition into their daily routines without changing how they eat.
Our expertise and solutions
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Our expertise and solutions
Our capabilities and natural ingredients make sure health benefits don’t come at the expense of taste, texture or consumer enjoyment at every step of the GLP-1 journey.
OatWell™ natural prebiotic fibre
Support gut comfort and feelings of fullness with our clinically validated prebiotic oat fibre backed by over 30 studies, helping brands add fibre and nutritional value to everyday products.
TasteSolutions® Sweetness + Saltiness
Achieve the flavour experience consumers love and will want to buy again. We help you achieve the right balance of saltiness and sweetness, keeping your product’s signature taste while reducing both sodium and sugar.
TasteSolutions® Masking + Mouthfeel
Mitigate the bitter, chalky and astringent off-notes that get in the way of consumers enjoying high-protein formulations, restoring creaminess and a satisfying flavour.
Plant and hybrid protein blends
Co-create with dairy and plant proteins to balance nutrition, sustainability and sensory performance, helping brands create products that appeal to mainstream and flexitarian consumers.
“For consumers who are prioritising protein, including those who are taking GLP-1 medications, these advancements in taste science make it easier to stay on track with their goals, bite after bite.”
Catherine Bayard, Global Product Manager at Givaudan
Contact us
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Turn protein and fibre insights into products consumers want
Request a meeting with our experts to discover how our integrated approach to taste, texture and nutrition can help you create delicious products with protein and fibre.
Make every bite count at every step
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Make every bite count at every step
Discover more about how we’re helping brands create delicious, science‑backed solutions to support people on their weight wellness journey.
Make every bite count
Find out how we empower brands to create delicious, satisfying and science‑backed solutions for every weight wellness journey.
Learn from us
Discover our North American GLP‑1 consumer research, offering deeper understanding of evolving wellness needs and taste behaviours.
This information is intended to provide business-to-business education and information. Its purpose is not intended to communicate to end consumers. Ingredient information is for educational purposes only; specific ingredients are not intended to prevent, treat, mitigate or cure any disease states.
This information is not intended to be used in final consumer products and any use or reference of the intellectual property of Givaudan in the final product may only be made with Givaudan’s prior written permission.
The information provided may or may not be applicable to, or satisfy, all regulatory requirements for all global regions. Specific regulatory requirements must be evaluated to ensure compliance within the individual countries and regions.