Functional first: supporting lasting wellbeing
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Innovate for a new era of weight wellness
The GLP-1 movement is changing how people think about health. What began as a tool for managing blood sugar has sparked broader aspirations around healthy weight, metabolic wellbeing, sustained energy, easier digestion and long-term wellness.
These goals now extend beyond consumers taking GLP-1 medications. More people are looking for food, beverage and supplement solutions that help them create healthier routines and feel supported at every stage of their weight wellness journey.
As consumers think about what comes next, many are asking how to maintain their progress over time. It’s a valid question, as weight regain is a common challenge. This creates an opportunity for brands to create nutritional solutions that support satiety, wellbeing and healthy habits needed for lasting success.
Why is long-term weight wellness becoming more important?
The GLP-1 movement is changing how consumers think about weight, health, and wellbeing. Weight loss may be the catalyst, but the motivations behind it are broader: feeling healthier, gaining confidence, and improving everyday quality of life.
In a UK-based study3,
- 57% take GLP-1 medication to lose
weight and improve their health - 30% want to reduce their risk of heart
problems - 29% want more energy and mobility
Long-term weight maintenance is one reason consumers may continue looking for nutritional support after GLP-1 treatment.
Consumers are becoming increasingly aware of the associations between healthy weight and wellbeing. Whether they’re using GLP-1 medications, thinking about life after GLP-1 or pursuing weight wellness in other ways, many are looking for smarter support.
“A year after stopping taking weight loss drugs, people regain on average 60% of their lost weight – but beyond this, their weight regain plateaus, with individuals managing to keep off 25% of the weight lost to treatment.”
University of Cambridge, March 2026
What is driving demand for weight wellness products?
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What is driving demand for weight wellness products?
People are looking for functional food and beverages that help support healthy weight, wellness, sustained energy and healthy lipids. Here’s what’s fuelling the trend.
Social influences
From doctors to social channels, consumers are learning more about the role nutrition can play in supporting healthy weight and metabolic wellbeing.
Tracking results
Wearable devices and health apps are helping consumers connect daily choices with how they feel. As people track movement, sleep, energy and other health signals, they’re looking for products that fit into measurable, repeatable routines.
Booming weight wellness products
The growth of supplement launches with metabolic wellbeing claims reflects a broader shift toward products that help consumers support healthy weight, metabolic wellbeing and everyday lifestyle choices.
Givaudan expertise and solutions
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Givaudan expertise and solutions
Our capabilities combine ingredient innovation, application expertise and consumer understanding to support healthy weight and metabolic wellbeing.
Svetol™ Green Coffee Extract (GCE)
Support consumers on their weight wellness journey with this clinically studied ingredient. Svetol™ is a green coffee bean extract helping brands to innovate and develop science-backed products for healthy weight management.
OatWell™ natural prebiotic fibre
Support gut comfort, healthy blood sugar levels, and feelings of fullness with our clinically validated prebiotic oat fibre backed by over 30 studies, helping brands add fibre and nutritional value to everyday products.
Glucevia™
Help consumers maintain healthy blood sugar levels, support active lifestyles and achieve their weight wellness goals with Glucevia™. This science-backed, patented ash tree extract enables brands to develop functional products for healthy glucose support.
A person may not walk into a store
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A person may not walk into a store thinking “I need metabolic wellbeing support”. It’s more likely that they think “I want a snack that keeps me from feeling hungry an hour later”. That’s a functional need, even if consumers don’t always use those words.
Stephanie Calafat, Global Product Manager at Givaudan
Meet the growing demand for weight wellness products
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Meet the growing demand for weight wellness products
Request a meeting with our experts to discover how we can help you create food and drink experiences to support people’s weight management and health goals.
Make every bite count at every step
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Make every bite count at every step
Discover more about how we’re helping brands create delicious, science-backed solutions to support people on their weight wellness journey.
Making every bite count
Find out how we empower brands to create delicious, satisfying and science-backed solutions for every weight wellness journey.
Protein & fibre
Explore how you can combine protein and fibre to create satisfying, convenient solutions that support satiety and balanced nutrition.
Balance without
compromise
Discover how to create
better-for-you products that
deliver both nutritional value
and great taste.
Footnote
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1 Innova.
2 Observed with 4g Beta-glucan from Oatwell up to 4h post-prandially.
3 Appetite Shift: GLP-1 Tracking Study, Insight Summary Report, Wave 1, F!S, 2025.
This web page is intended to provide business-to-business education and information. Its purpose is not intended to communicate to end consumers.
Ingredient information is for educational purposes only; specific ingredients are not intended to prevent, treat, mitigate or cure any disease states.
This information is not intended to be used in final consumer products and any use or reference of the intellectual property of Givaudan in the final product may only be made with Givaudan’s prior written permission.
The information provided may or may not be applicable to, or satisfy, all regulatory requirements for all global regions. Specific regulatory requirements must be evaluated to ensure compliance within the individual countries and regions.