Givaudan’s heritage in natural ingredients is rooted in a longstanding tradition of exploration and discovery. For us, the world is a deep source of inspiration. Our holistic approach from nature to creation is grounded in a profound understanding of sourcing, natural extraction and cooking techniques. We are your natural partner to create food and drinks that delight consumers’ senses.
Our heritage is built on natural ingredients
Discovering our planet’s finest ingredients is part of our heritage, a legacy from our pioneering scientist, Dr Ernest Guenther, and his voyages of exploration in the 1930s and ‘40s. Today, our experts still travel the globe to explore raw materials at source and our flavourists continue their quest to offer you an ever-evolving selection of new, natural taste solutions.
Our knowledge, skills and portfolio help our customers keep up with the pace of changing consumer demands. We offer you the best from Givaudan, Activ, Spicetec, Vika, Centroflora Nutra and Naturex to create delicious, clean and clear label food and beverages – and we are continually developing new solutions for natural flavours and kitchen ingredients.
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Working with you to bring you the best solutions from nature, we can help you meet the labelling needs for your brand and consumer target.
Meeting consumer demand for clean and clear labels with Kitchen Ingredients
Givaudan Kitchen Ingredients can help you provide consumers with great taste from natural ingredients they recognise from their own kitchens. Our current portfolio is a combination of new innovations based on centuries of culinary knowledge and delicious ingredient ranges from recent, strategic acquisitions, all inspired by ingredients used in kitchens around the world. We offer a broad portfolio of Kitchen Ingredients for foods and beverages. Herbs, spices, citrus, vanilla, cheese, seafood, meat and poultry are just the beginning.
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Consumer understanding and trend programmes
Consumers, and understanding their needs and desires, are at the heart of our approach to flavours. Our global research teams track trends, conduct ethnographic studies and carry out detailed qualitative and quantitative research to understand consumers and inspire the next innovation.
Globally 47% of consumers would be encouraged to buy food and drinks with the claim: contains natural ingredients, and in general, products with natural ingredients are perceived to be healthier and of better quality than more highly processed products.
Our unique FlavourVision® and consumer insight programmes enable us to gather data about attitudes and behaviours across different geographies.
Dedicated to research in natural solutions
We invest in both, scientific and culinary research to bring you more from nature. In fact, over 90% of our science and technology resources in Flavours are dedicated to ongoing research in natural solutions.
Our Givaudan’s Chef’s Council programme provides fascinating insights and inspiration for future directions largely focused on naturals. We use natural processes, including kitchen processes, natural conversion methods, fermentation, isolation methods and bioscience to produce our world-class range.
Sourcing for Shared Value
As the largest global buyer of raw materials in the flavour industry, we take security of supply very seriously. We work tirelessly to ensure competitiveness and sustainability.
Wherever possible, we source directly from producers, developing exclusive farming partnerships and collection networks. In partnership with local suppliers and NGOs, we also implement social and environmental projects that support the communities from which we source.
These types of projects are part of our Sourcing for Shared Value approach, contributing to the livelihoods of local producer communities and to improving traceability.
For example, vanilla beans from Madagascar can be traced to the fields where they were grown.
Ensuring the highest standards of regulatory compliance
Food safety and regulatory assurance are our top priority and we pride ourselves on understanding regulations and providing support in local and global markets. Our 120 product safety and regulatory experts, with knowledge of all facets of flavour regulations and certifications, as well as kitchen ingredients, will help you navigate the complexities and stay ahead of the competition.
Working together to bring you the best solutions from nature
Natural, sustainable and of the highest quality, Givaudan’s natural solutions will inspire the senses, delight consumers and drive brand preference.