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Givaudan's Chef's Council Amsterdam

Fully satisfying low sugar products

  • Michelin-starred chefs
  • Givaudan’s Chef’s Council Sugar Reduction
  • Going beyond sugar replacement
  • Watch the video
  • Working together
Michelin-starred chefs
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We’re thinking differently when it comes to sugar reduction and consumers find the results amazing.

Michelin-starred chefs

We’ve taken a culinary approach and the creative insight of Michelin-starred chefs to make fully satisfying natural products with less sugar. Using inspiration from the dishes developed by these chefs, we identified non-typical ingredients and food techniques that help create more complex, full bodied or impactful tastes. 

Givaudan’s Chef’s Council Sugar Reduction
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 Givaudan's Chef's Council Sugar Reduction event in Amsterdam, 2018

Watch some impressions from the event where we explored different ways to make less sweet products fully enjoyable

Going beyond sugar replacement
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Going beyond sugar replacement

Our solutions have been developed by taste and sensory experts and are based on extensive research around three key factors:

Sweetness intensity

Sweetness quality

Consumer satisfaction

Sweetness intensity Sweetness quality Customer satisfaction

How sweet is it?

Our taste receptor research
gives us the broadest portfolio
of proprietary taste ingredients.

How similar to sugar?

Our groundbreaking sensory
methods bring sweetness
quality measurably closer to

Is it fully enjoyable?

Our goal is flavours so
satisfying, that less sugar still
delivers full enjoyment.

Our goal is to deliver flavours so satisfying,  that less sugar still delivers full enjoyment

Sweetness factsheet

Download solutions factsheet

Watch the video
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Watch the five trends that are shaping the future of sugar reduction

Working together
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Working together

Whatever your motivations for sugar reduction, we will help you discover and adapt to the latest trends in this rapidly changing environment and prepare your product portfolio for a successful future.

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