Enhancing the fragrance experience with Givaudan’s innovative Bloomful™ platform
Turning everyday activities into aromatic adventures with new olfactive technologies
Givaudan is delighted to introduce the Bloomful™ platform, a suite of technologies and capabilities helping perfumers to address challenges associated to the “bloom”: the moment when a fragrance comes to life and gradually fills the room.
By combining our perfumers’ understanding of bloom with an array of scientific analysis, Bloomful™ makes it easier to define and measure this fascinating concept, which can add an appealing new olfactive dimension to many consumer products.
The Bloomful™ platform offers specially adapted solutions for three key categories: home care, fabric care and personal care. Highlights include two new patent-pending technologies: Bloomful™ Wave creates unique blooming moments during all wet stages of the laundry process, while Bloomful™ Sparkle is a direct response to consumers’ expectation for a high-fragrance experience while cleaning and rinsing dishes. These technologies are the newest addition to the overarching Bloomful™ platform collection which also includes Bloomful™ Last, Bloomtech®, and Bloomful™ Spa.
The platform is backed by years of research by Givaudan’s Science and Technology team at our Centre of Excellence in Ashford, UK. Their research included sensory and chemical analysis developing new instrumental set ups and methodologies to understand and characterise the complex dynamics underpinning the design of “super blooming” perfumes. These findings enable our talented perfumers to use innovative creation tools to craft distinctive fragrances for our customers looking to enhance the ‘bloom’ of their products.
“We are excited about sharing the benefits of the Bloomful™ platform with our customers, as we use it to create the most effective and delightful fragrances. By bringing together our talented perfumers’ insights and decades of scientific research, we are finding ways to describe bloom precisely for different formats. This is a perfect example of how our teams work together to bring delight to our customers and, ultimately, to consumers around the world.”
Jeremy Compton, Global Head of Science and Technology Fragrances
The Bloomful™ platform strengthens the portfolio of innovations developed by Givaudan’s Health & Wellbeing Centre of Excellence, which includes cutting-edge platforms for malodour (Zap) and neuroscience (Scentz). As the Bloomful™ platform continues to evolve, it will allow perfumers to formulate fragrances that bring delight to everyday activities – reflecting the Company’s purpose of ‘creating for happier, healthier lives’.
Givaudan is the global leader in the creation of flavours and fragrances, with its heritage stretching back over 250 years, the Company has a long history of innovating tastes and scents. From a favourite drink to your daily meal, from prestige perfumes to cosmetics and laundry care, its creations inspire emotions and delight millions of consumers the world over. The Company is committed to driving purpose-led, long-term growth while leading the way to improve happiness and health for people and nature. In the fiscal year 2020, the Company employed almost 16,000 people worldwide and achieved sales of CHF 6.3 billion and a free cash flow of 12.8% of sales. Let’s imagine together on www.givaudan.com.
About Givaudan Fragrance & Beauty
Driven by passion and innovation, Givaudan Fragrance & Beauty aims to bring delightful and memorable sensorial experiences to consumers around the world. Currently present in all major markets, we strive to be the creative partner of choice for customers not only in personal, fabric, hygiene and home care but also in fine fragrances and beauty overall. As the global leader in fragrance creation, the Company is committed to creating fragrances and beauty products for happier, healthier lives with love for nature. Our customers benefit from our expertise in three business units: Fine Fragrances, Consumer Products, and Fragrance Ingredients and Cosmetics Ingredients. We invite you to ‘engage your senses’ and learn more at www.givaudan.com/fragrance-beauty.
For further information please contact
Marie Laure André, Fragrance & Beauty Communications
T +33 1 3998 4477