Digital innovation at Givaudan
As our industry embraces digital transformation, we are leading the way by combining creativity, science, and technology to redefine customer experiences and unlock new business opportunities.
At Givaudan, digital innovation lies at the heart of how we anticipate and shape the future of flavours, fragrances, and beyond. In an ever-changing world, we are continuously evolving our digital capabilities to stay future-proof, leveraging artificial intelligence, advanced data analytics, and next-generation technologies to strengthen our resilience and agility.
A dedicated team for transformative change
To anticipate disruption and drive our industry’s digital transformation, a dedicated digital innovation team collaborates across businesses and functions, exploring transformative opportunities that enable and inspire our strategy.
augment, transform, and differentiate
Augment
Empowering our people to perform at their best. At Givaudan, human expertise, from the creativity of our perfumers to the intuition of our flavourists, is our greatest asset. Digital tools and AI amplify this expertise, freeing our teams to think bigger and focus on what truly creates value: creativity, sensorial intelligence, and customer relationships.
Transform
Automating the highly operational and repetitive tasks that slow teams down, freeing up time and energy for higher-value work across our entire value chain.
Differentiate
Leveraging our unique and proprietary sensorial data assets, built over decades as a market leader, to develop algorithms and AI capabilities that no competitor can replicate. Our data advantage, both in quality and scale, is a key driver of our industry leadership.
Our key strategic areas
These three pillars guide everything we do: from deepening consumer insights and creating tailored customer experiences, to driving product superiority and enhancing agility across our operations.
By embedding digital thinking and advanced AI capabilities throughout our organisation, we continue to transform how we create flavours and fragrances, strengthen connections with our customers, and explore new digitally enabled business models that expand our industry’s boundaries.
Spaces for collaboration and co-creation
Our Digital Factory in Paris, recently expanded and relocated to be closer to our customers, marks a major milestone, creating an open, collaborative environment where digital experts, business teams, and customers co-create the next generation of sensory innovation.
Our Digital Space in Shanghai enables Givaudan’s digital innovation teams, together with regional and local business teams, to identify opportunities and leverage technologies to co-create the products and services of tomorrow.
Human by nature, digital by design
At Givaudan, our approach to digital innovation is deeply human-centric. We believe technology is most powerful when it serves human expertise. We integrate technology, artificial intelligence, and sensorial science to craft experiences that resonate emotionally. By blending creativity with data, we pursue our truly human by nature vision, shaping a smarter, more sustainable, and connected world that inspires delight in every creation.
Digital Factory
The Digital Factory is a project accelerator that brings together Givaudan’s experts, partners and customers to explore new ways to do business.
Digital Space
The dedicated space enables Givaudan’s digital innovation teams, works alongside regional and local business teams to identify opportunities and leverage technologies to co-create the products and services of tomorrow.
Carto
The AI-powered tool is designed to intelligently use our unique ingredients to maximise the olfactive performance in the final formula.
Ooby™
An AI‑powered creative platform that helps marketing and product development teams accelerate their creative process, remove bottlenecks and generate inspiring concepts for beverages, snacks, confectionery and dairy.
Guardians of Memories
An interactive and educational game available on Roblox, immersing future fragrance consumers from Gen Z and Alpha in the world of olfactory creation.
Garden Makers
An immersive game to plunge yourself in nature, discover the iconic ingredients of perfumery, develop your imagination and co-create, in a fun and educational environment.