Givaudan reveals Garden Makers: a new creative journey on Roblox cultivating imagination, love for nature and scent
Following the success of Guardians of Memories, Givaudan expands its digital storytelling with an immersive game to plunge yourself in nature, discover the iconic ingredients of perfumery, develop your imagination and co-create, in a fun and educational environment.
Givaudan announces the launch of Garden Makers, its latest fragrance‑inspired experience on Roblox, the online platform with over 150 million daily players. This second opus continues the journey started with Guardians of Memories, moving from emotion to action, inviting users to plant, compose a garden of species and design their own universe. Through interactive play, Garden Makers introduces younger audiences to the world of natural ingredients, craft and perfumery.
”Developed by Givaudan’s Fine Fragrance Marketing and the Digital Innovation teams, in collaboration with Novelab, the project underscores Givaudan’s ambition to connect art, science and education through digital channels. It embodies the brand’s innovative approach, bringing perfumery closer to everyday digital experiences.”
David Kunau, Head of Global IT
”Beyond individual creation, Garden Makers celebrates a spirit of community and collaboration. Each player’s garden becomes a living showcase, transforming creativity into a shared experience that reflects today’s digital culture. Through this interactive world, Givaudan seeks to engage younger audiences and play an educational role by revealing the beauty of nature and the richness of the world of perfumery. The experience is both playful and educational, designed to kindle curiosity and perhaps even spark future passions for the art of fragrance.”
Arnaud Guggenbuhl, Head of Global Marketing Insight & Image Fine Fragrance
With Garden Makers, Givaudan anchors its fragrance expertise in a universe that encourages co‑creation and environmental awareness. By merging entertainment, technology and sustainability, the company reinforces its commitment to inspire, teach and elevate the art of scent beyond the laboratory. It also serves as a bridge towards future consumers, opening dialogue with Gen Z and Alpha audiences within a platform that’s part of their everyday culture.
About Givaudan
Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating for happier, healthier lives with love for nature. Together with our customers we deliver food experiences, craft inspired fragrances and develop beauty and wellbeing solutions that make people look and feel good. In 2025, Givaudan employed over 17,500 people worldwide and achieved CHF 7.5 billion in sales with a free cash flow of 14.1%. With a heritage that stretches back over 250 years, we are committed to driving long-term, sustainable growth by improving people’s health and happiness and increasing our positive impact on nature. This is Givaudan. Human by nature. Discover more at: www.givaudan.com.
About Givaudan Fragrance & Beauty
Givaudan Fragrance & Beauty craft inspired fragrances to perfume lives and memories, and develop innovative beauty and wellbeing solutions that make people look and feel good all over the world. Nature is both our responsibility and our most precious muse. We are just as committed to sustainability as we are to creating innovative products that satisfy consumer needs and anticipate their desires. With a collaborative approach that favours co-creation, we have built a diverse portfolio across personal care, fabric care, hygiene, home care, fine fragrances, and beauty, reflecting our multidisciplinary expertise. This is Givaudan. Human by nature. Learn more at www.givaudan.com/fragrance-beauty.
For further information please contact
Mélanie Duprat, Fragrance & Beauty Communications
E melanie.duprat@givaudan.com