Episode 02: Sweet tech – designing
a sugar-reduced future through AI
Welcome by Rahul Siva
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I’m Rahul Siva and I’ll be hosting this second episode of our Sweet Smart masterclass! In this episode I’ll be sharing learnings from my 20 years of research experience in artificial intelligence and machine learning. You can find out more about me here. Join me and my colleague Ben Kranen to find out how AI and digital technology guided by human intuition can help us reduce sugar in our favourite foods!
Rahul Siva, Research Investigator
What we’ll cover in this lesson
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What we’ll cover in this lesson
In this episode, we explore the fusion of AI and human expertise to enhance the nutritional profile and taste of food while reducing sugar content. We’ll also take a closer look at Givaudan’s proprietary AI tools, such as ATOM, and how they support sugar reduction without compromising consumer appeal.
- A brief history of technology in the flavour and fragrance industry
- Harnessing the power of AI
- The role of technology and AI in sugar reduction
- Examples of digital technologies
- A case study using Givaudan’s proprietary tool ATOM (by Ben Kranen, APAC Principal Flavourist)
Watch the video
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Watch the video
Get ready to blur the boundaries between human intuition and digital technology to shape a sugar-reduced future.
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In a nutshell
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In a nutshell
70 years ago, scientists working on isolating the source of contamination in a toothpaste inadvertently invented a technology that is a cornerstone of the modern food industry? What is it?
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What are some key ways in which AI is supporting sugar reduction approaches?
Can you name the following Givaudan AI technologies?
A device that generates aromas in real time, helping flavourists create custom flavours quickly based on customer inputs.
An interactive aroma dispensing device that is placed in public places to engage with consumers and gather valuable input related to their preferences and tastes.
An AI tool used to optimise product recipes.
Four successful uses of ATOM at Givaudan to reduce sugar
| INGREDIENT REPLACEMENT | PRODUCT OPTIMISATION | FLAVOUR MATCHING | EXPLORING NEW DIRECTIONS |
Replacement for sugar reduction, salt reduction, meat alternative, or dairy alternative scenarios. | Optimising product recipes to maximise consumer linking or brand fit. | Matching a target or reformulating a recipe to meet organic to all natural certification. | Identifying trending flavours or fragrances for line extensions of existing brands. |
A look at the numbers
10+
years Givaudan has been working on perfecting the AI inside ATOM.
28%
of sugar reduction achieved in ketchup with ATOM.
1,000+
products that have been shaped by Givaudan’s digital and AI technologies.
30
years Givaudan has been developing digital technologies.
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