How our home care experts create inviting scents for consumers
We understand what consumers around the world need, and that is the driving force behind every solution we create.
From cleaning products to air care, our home care experts constantly push the boundaries of innovation to capture the smell of fresh and inviting.
Helping people all over the world to care for their homes
At Givaudan, we understand the powerful connection between fragrances and wellbeing in the home. The right scent can make any space feel clean and welcoming – from an air freshener that transports us to a tranquil pine forest, to a surface cleaner with a reassuringly zesty aroma, or a furniture polish that evokes sun-kissed fields of lavender. Our home care category addresses your scent needs for air care, cleaning, and detergents.
A fresh and inviting atmosphere
We specialise in developing products that fill rooms with a pleasant scent, making household cleaning lighter and homes more inviting. By working closely with our science and technology experts, our perfumers are able to create innovative solutions that target malodour and deliver long-lasting freshness. Discover our full range of innovative ingredients that we use in home care here.
What does ‘clean’ smell like?
Our consumer understanding programmes help us to identify global trends and preferences, as well as subtle nuances between different regions. Through speaking first hand with consumers, and conducting research into trends, we form an understanding of consumers scent preferences now and into the future. Floral and citrus families are popular in home care for China, while pine and lavender are preferred in Mexican homes. Being aware of these different scent preferences, can have a major impact on the success of a home care product.
Innovation meets imagination
We are passionate about finding new and improved ways to help people keep their homes smelling clean. We work closely with our customers to understand their requirements, and combine these insights with our scientific teams to design home care products that have functional innovation. Discover our full range of innovations which can be used in your home care products.
