Elevate emotions through beverages

A person with a joyful expression holds a clear cup filled with a citrus drink, wearing a bright pink jacket. The background shows grass bathed in warm sunlight, creating a cheerful atmosphere.
  • Differentiate beyond taste and function
  • Harness the science of emotion with Givaudan
  • Translating mood-centric flavours with neuroscience
  • Take reliable flavour solutions to market sooner
  • MoodScentz™+
  • Mood Portraits™
  • Ready to co-create tomorrow’s mood-boosting experiences?
  • Disclaimer
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Gen Z and millennial consumers in the Asia-Pacific region are increasingly focused on their emotional, mental and holistic wellbeing. 

They want products that help them feel good – physically and emotionally. For beverage producers, it’s an opportunity to differentiate: those who can translate emotion into flavour and deliver tangible mood-boosting experiences won’t just meet demand; they’ll shape it.

48% of consumers are looking to improve their emotional health1
35% are turning to beverages to boost their mood1

 

  1. Mercer Health on Demand Report; Food Navigator USA, 2024

Harness the science of emotion with Givaudan
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Harness the science of emotion with Givaudan

Two women are joyfully celebrating by a riverbank, holding up drinks in vibrant yellow and green cups. They are embracing and laughing, with mountains in the background and a warm, hazy sky.

With Givaudan’s proprietary mood-to-flavour tools, you can design mood-enhancing taste experiences that resonate with consumers and accelerate your next launch.

Grounded in psychological and neuroscientific techniques, the MoodScentz™+ creation algorithm identifies mood-enhancing compositions for your next beverage innovation, while Mood Portraits™ methodology provides concrete validation of emotional effects – beyond simple likeability.

Download guide  Request demo

Translating mood-centric flavours with neuroscience
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Translating mood-centric flavours with neuroscience

Make mood enhancement tangible with clear, credible mood-to-flavour algorithms.

Take reliable flavour solutions to market sooner
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Take reliable flavour solutions to market sooner

Differentiate beyond taste and functionality

Create unforgettable, emotion-led experiences that win market share from competitors focused only on taste and functionality.

Activate specific moods for the right moments 

With targeted olfactory compositions delivering reliable emotional benefits, you can
translate 50+ target moods into precise flavour cues.

Go from mood-mapping to market

Accelerate R&D with a plug-and-play framework for innovation and validation, using methodologies grounded in psychological and neuroscientific techniques to create tangible emotional benefits.

MoodScentz™+
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MoodScentz™+: A trio of flavour technologies designed to enhance moods

MoodScentz™+ is a data-driven creation algorithm that formulates flavour experiences with tangible emotional benefits. It works by identifying the specific olfactory properties that activate target moods, validated with 7,000 consumers around the world.

Three women enjoy refreshing drinks in a vibrant outdoor setting. The first woman, wearing a colourful swimsuit, sips a green drink by the beach. The second, in a floral dress, smiles while holding a transparent cup. The third woman, seated on a bench, enjoys a pink beverage, conveying a joyful, relaxed atmosphere.
Mood Portraits™
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Mood Portraits™: Decoding emotion, validating connection
between feeling and product experience

Mood Portraits™ is Givaudan’s proprietary scientific methodology that captures consumers’ spontaneous emotional responses to aroma and taste. By decoding these instinctive reactions, it reveals the emotional impact of new flavour experiences – mapping how people feel in response to what they taste.

This enables clearer, data-driven connections between aroma, taste, and emotion, giving you the confidence to launch products that truly resonate.

Four white icons on a purple background represent steps in a process related to citrus beverages. Step 01 is smelling aromas; Step 02 is selecting image(s); Step 03 is raking likeability; and Step 04 is data analysis.
Ready to co-create tomorrow’s mood-boosting experiences?
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Ready to co-create tomorrow’s mood-boosting experiences?

Download the guide or request for a demo to explore how you can craft your next category-defining innovation in beverage and consumer goods – and differentiate beyond taste and functionality.

Download guide  Request demo

Disclaimer
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DISCLAIMER
Some of the visuals on this page have been generated or enhanced using artificial intelligence.